Business Strategy: Analysis of Macro Environment and Internal Business Analysis

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis of macro environment to determine strategic management decisions.....................1
Internal business analysis.......................................................................................................3
Porter's Five forces model......................................................................................................6
Theories, models and concepts to produce a strategic management plan..............................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business Strategy is simply understood as the choices which business organisation makes
for the purpose of achieving the desire goals and output. It is important for business organisation
that whenever they take any of the decision they must be based on proper planning and plotting
so that desire output can be accomplished. Business strategy help the organisations in dealing
with competition and other threats that exist in the market which can affect the functions and
operations of business in a negative manner. In context of the file, the chosen organisation is
Jaguar Land Rover Automotive. It is the company which was founded on 18th January 2008 and
its headquarter is located in Whitley, Coventry, UK. To understand the file in detail, various
topics will be discussed where it will tell about the how Brexit can create problem the company
internally as well as externally. Different Models will be used for the purpose of understanding
the situation so that better strategies can be formed. At last different theories and concept will be
used for the purpose of preparing the strategic management plan.
MAIN BODY
Analysis of macro environment to determine strategic management decisions
Macro environmental factors cannot be controlled or changed which means that
companies have to formulate such strategies which will help in efficiently dealing with the
negative impacts which are caused by these factors on business (Boone, 2019). In any of the
business organisation, it is needed to understand that external factors has huge effect on working
policies because it says that whether company will be able to perform better or not in future
course of time. For the purpose of determining external factors which affect Jaguar Land Rover,
PESTLE analysis is done which will help in determining the macro factors that affect the
business so that appropriate strategies can be made by company. A PESTLE analysis of Jaguar is
given as follows:
Political Factor: These are the political situations which exist in a country and are
affected by rules and regulations of country government like tax laws, trade tariffs etc. which
affects all the businesses in country. The government of UK has decided for Brexit which means
that UK will no longer be a part of the European Union. This will affect Jaguar as the imports
and exports in the EU market will no longer be free and trade tariffs will increase (Bouwman,
2018). This will affect the sales of company in EU which provides a large market for Jaguar cars.
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