Strategic Planning in the UK Financial Industry: A Case Study of Barclays

Business Strategy

Table of Contents
INTRODUCTION.........................................................................................................................3
MAIN BODY..................................................................................................................................3
1- Organization strategies that fit with strategic definition.........................................................3
2- Challenges to the UK financial industry and process of strategic implementation of
Barclays.......................................................................................................................................5
3- Strategic implementation and differentiation between wholesale and retail company from
financial sector.............................................................................................................................6
4- Effectiveness and implication of strategic option model........................................................8
CONCLUSION..............................................................................................................................8
REFERENCES..............................................................................................................................9

INTRODUCTION
Business strategies are long period planning that is planned by organization to achieve its
long term goals. It is also defined as collection of all the necessary decision that management
take and their business performing actions to achieve its goals. Barclays is one of British
multinational bank and finance provide company having its headquarter in London, England.
Barclays is undertaking four component activities corporate and personal banking and wealth
and investment management. This report will determine the strategic planning in financial
industry and various strategies used by Barclays than it will evaluate the challenges of UK
financial industry and strategy implementation to avoid the problems further explain the
differentiation of retail and wholesale in terms of operation, infrastructure and expectancy of
buyer then evaluating the strategies option models Rackoff and Ansoff and provide example
which is reflective to retail industry on financial sector of Barclays.
MAIN BODY
1- Organization strategies that fit with strategic definition
Strategic planning is a creation of specific business strategies, then implementing them
further it will evaluate the outcome of plan. The strategic plan is majorly focus on integration of
different department of organization, the strategic planning needed considerable idea that can be
implemented in company this is generally come under higher level of management. Strategic
planning having its process to make its plan. Strategies planning is the way to evaluate how
Barclays business managers financially insure the goal and objectives for short and long- terms.
In finical term strategic planning is made to manage the task, its priorities, strength operation and
many more (Wolf and Floyd, 2017). The financial strategy are mainly deal in procurement
process and effective utilization of fund. The area is mainly financial resource, analysis of cost,
accounting function etc.
Evaluating financial performance-
Barclays can improve its financial performance with regular evaluation process by
making income statement, cash flow and balance sheet. The Barclays can insect its quantitative
measure by ratios' analysis of finance.
Financial forecasting-
The company needs to analyse and make a forecast of the budget, proper allocation o
funds and activities which are going to take place. There are a lot of expensive and other

initiative measures which can be taken by the company which is not going to be effective for the
organization to have. The future sales and revenue can be forecasted with this measure as well
which is going to be good for the reputation of the organization's long run. Use of scientific
techniques must be present so that there is going to be effective working and performance of the
management would be present for better working (Serebryanskiy, Zoidov and Ponomareva,
2019). Allocation and preparation which is required in a financial industry which is required and
that will have to be maintained so that there is going to be higher operations and running which
would be there.
Capital structure planning
There must be equity and debt which needs to be structured in the company so that the
right actions are going to follow by Barclays banks to be able to maintain the trust and loyalty of
the customers. Financial working always needs a proper structure which must be present so that
there is going to be effective working and performance. There are a lot of risks which are
involved in loaning the amount which has to be controlled so that there is going to be effective
working and functioning that is going to be there. Strategic decisions have to be sound and
practical for the working of the bank so that there are going to be lesser problems which are
going to be involved in this process.
Pricing strategies-
There are a lot of loans and other offers which are being presented to the clients of the
bank which have to be worked upon so that there is going to be higher satisfaction which is
going to be present. There are a lot of measures which are involved in the customer services and
sales of the bank which has to be present so that there would be better operations and
management which is going to be there. Customers have to be provided with right interest rates
and support for the loans so that there are going to be more customers which are going to get
attracted which is good for the company to be able to expand themselves as well.
Capital structure planning is a very important aspect which Barclays must have so that
they would be able to develop and expand themselves effectively. The company is having a
strong portfolio in the market which must be maintained so that there is going to be better
functioning (Sánchez-Partida and et.al., 2017). There are a lot of banks which have started in the
market but Barclays bank has been able to capture the attention and trust of the customers which
has to be maintained for a long run in the market which is going to be good for a long run.