Business strategy of Nokia

RESEARCH REPORT

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
Part 1: Research Proposal................................................................................................................3
INTRODUCTION...........................................................................................................................4
Background of the research.........................................................................................................4
Aim and Objectives.....................................................................................................................4
Rationale......................................................................................................................................5
LITERATURE REVIEW................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................7
TIME LINE OF RESEARCH ACTIVITIES..................................................................................9
Part 2: Research Project EXECUTIVE SUMMARY....................................................................11
RESEARCH METHODOLOGY..................................................................................................13
Data collection...........................................................................................................................13
Sampling....................................................................................................................................13
Research philosophy..................................................................................................................13
Research limitations...................................................................................................................14
Research approach.....................................................................................................................14
Research design.........................................................................................................................14
Data analysis..............................................................................................................................15
Ethical consideration.................................................................................................................15
RESULT........................................................................................................................................15
DISCUSSION................................................................................................................................24
CONCLUSIONS...........................................................................................................................28
RECOMMENDATION.................................................................................................................29
REFLECTION...............................................................................................................................30
References......................................................................................................................................32

Part 1: Research Proposal

Topic: The different strategies employed by businesses to enter in emerging markets.
INTRODUCTION
Background of the research
Globalisation is the market integration in global economy which lead to increase in
interconnectedness of economies of nation. It is a process of developing, growing and expanding
of business, technologies and services all over the world. The globalisation requires a huge
investment on international level for developing large corporation to operate multinational
businesses. Companies for providing higher satisfaction to their customers and to attain a huge
customer base opt for globalisation of their businesses. Also, by using techniques and
technologies companies are able to gain not only customer satisfaction bust also competitive
advantage again other rivalries. The factor of technology helps the businesses to attain
competitive advantage and attract more number of customers towards their business.
The entry strategies are developed after globalisation of companies. Without
globalisation no company can opt for enter into different market segment. Nokia is a
telecommunication company who serves networking equipments to worldwide. Nokia is the
largest manufacturer of the world which serves over 130 countries. There businesses is divided
into four groups. They are Enterprise solutions, mobile phones, networks and multimedia. Nokia
is able to enter into emerging markets by increasing their share of market and also by attracting
customers towards their products.
The present research report will lay emphasis on identification of different strategies for
the businesses to enter in emerging market. The trend of globalisation will also be expressed in
research report in respect of entry modes. The research will cover challenges face by companies
while enter into emerging market. The suitable recommendations will also be elaborated in order
to help business to enter into emerging markets.
Aim and Objectives
Aim:
“To identify the different strategies for the businesses to enter in emerging market : A study on
Nokia.”

Objectives:
 To understand the current trends of globalisation regarding entry modes.
 To access different strategies for businesses to enter into emerging market.
 To identify challenges faced by the company while entering into emerging market.
 To recommend most suitable strategies for businesses to enter into emerging market.
Research questions:
 What is the current trend of globalisation regarding entry modes ?
 What are different strategies for businesses to enter into emerging market?
 What are the key challenges faced by the company while entering into emerging market?
 What are the recommendations of strategies for businesses to enter into emerging
market?
Rationale
The research report is prepared for conducting a study of strategies for businesses to
entering in emerging market. The reason behind preparation of this research is to gain knowledge
of strategies which helps businesses to enter in emerging market. This research will also outline
the challenges faces by the companies for which the interested people can boost their learning for
the growth of their career. One more reason to prepare this research report is to build academic
interest by increasing knowledge in the field of strategies companies take to enter into global
market.
LITERATURE REVIEW
Theme : The current trends of globalisation regarding entry modes.
According to Dorn, Fuest and Potrafke, (2018), The process of globalisation includes
developing, expanding and growing the business and services all over the world. The expansion
of business in the global market require huge investment for get enter into international market.
The availability of technologies and businesses across the world by the market speed.
In accordance with Burlacu, Gutu and Matei, (2018), The globalisation need to bring
huge changes in their business strategies in single country in order to operate in multiple
countries due to globalisation. Both the globalisation impacts a business and company in many
ways.
On the other hand Payonk, Lyashenko and Kvilinskyi, (2015), Current trend of
globalisation in context of entry in businesses is executed in business expansion and improve in

probability. Also, to attaining larger market share the current trend of globalisation is used as an
entry mode by the companies. Many companies are executing trend of globalisation in order to
create stronger brand value.
In the view point of Cabral, García-Díaz and Mollick, (2016), By globalisation many
companies get enhance to operate their businesses on large scale and they execute their
contribution towards the international and national economy. The companies in order to
contribute to their nation opt their businesses towards the trend of globalisation.
In addition to above statement Kleymenova, Rose, and Wieladek (2016) argued that the
globalisation is able to develop many factors in the country they prevail their business and the
country they contribute their profit. The level of education, technology, competition and
investment rises by the increase of trend of globalisation among businesses. Also, the
globalisation increases the competition which helps them in stimulate their growth, technological
development.
Theme : The different strategies for businesses to enter into emerging market.
In accordance with Mc Donagh, Nienaber, and Woods eds., (2015), The exporting is a
traditional way but a well established form of foreign market operations. It is executed by many
businesses that they produce goods in other country and supply those good to another country for
the sale. The exporting is beneficial as it helps the companies to reduce their potential risks while
operating in emerging market. But exporting is beyond the control of owners that is why it is not
suitable form for large businesses.
In view point of Lambregts, Beerepoot, and Kloosterman, eds., (2015) Licensing is
method of foreign operations in which one business agreed to permit another company in country
which is prevailing in other country in order to use trademark, processing and manufacturing.
This is the best option to increase employment rate in developing countries but there is a threat
to companies that the licensees can overcome technologies and become competitors for the
company who enter in emerging market by source of licensing.
Also, Haque, and Azmat, (2015) contributed another method which is Joint ventures is an
entity which invests in more that two companies and share ownership with them. Also, these
ventures makes control over property operations and rights. The joint venture is beneficial
because it provides financial strength to the company. Also, the risk and ability of emerging
market also shares by these ventures. On the other hand Fuertes, Phylaktis, and Yan, (2016)

suggested a popular form of entering into emerging market by gaining ownership. This involves
100% of the ownership but the capital involvement in such companies are very huge.
Franchising is a relationship of business which authorises other party use their product,
business system, brand, etc. It is an arrangement that which the manufacturer allows other firm
to use their property right like brand name, trade market, designs etc. This way the company can
enter in other company due to offering right to franchisee residing in other country. The training
are assist by them in efficient manner so that entry of company able to maintain the image of
brand.
Partnering is a legal form of operation of business in between two or more companies
from other countries who shares their profit as well as management. This is also an efficient
method in which companies can enter into emerging market.
Theme : Identification of challenges faced by the company while entering into emerging
market.
According to the Kreidych, Melnychuk and Roshchyna, (2018) The major challenge of
globalisation face by the companies while opting for entry into emerging market is that political
instability of countries which act a hazard for companies while operating their business in cross
boundary.
In the view point of Susanto, Fang Yie, and Chen, (2019) There are various challenge
companies face during entry into emerging market but they face major complications regarding
increase in competition by the removal of trade tariffs. This not only increase competition but
also lead to decrease the probability of companies operating in emerging markets.
RESEARCH METHODOLOGY
Research philosophy
The Research philosophy is summary of research experience and interest of research
which includes endeavors of present, past and future (Payonk, Lyashenko, and Kvilinskyi, 2015).
It is a belief in which data about phenomenon is gathered, used and analysed. The research
philosophy are of different types which is Interpretitvism, realism, positivism, etc. The
Interpretitvism collects small samples of the research philosophy and data collection is based on
interview and observation of researchers. Positivism helps the researcher in highlighting the
properties and relations. The researcher will use Interpretitvism research philosophy as this is the
best approach is executing qualitative research.