Business Strategy

Business Strategy

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
LO1.............................................................................................................................................4
P1 Impact and influence of macro business environment......................................................4
M1 Analysis of macro environment to determine strategic management decisions..............6
M2 Internal environment to assess strengths and weaknesses of company internal
capabilities, structure and skills..............................................................................................6
D1 Environmental and competitive analysis..........................................................................6
LO2.............................................................................................................................................7
P2 Internal environment and capabilities...............................................................................7
LO3............................................................................................................................................8
P3 Porter five force models....................................................................................................8
M3 Appropriate strategies for competitive edge and market position...................................9
LO4..........................................................................................................................................10
P4 Theories and models........................................................................................................10
M4 Management plan with tangible and tactical strategies.................................................12
CONCLUSION........................................................................................................................12
REFRENCES...........................................................................................................................13
Books and journals...............................................................................................................13

INTRODUCTION
Business strategy can be understood as widely essential for pacing functional
expertise, stringent innovation and also for promoting active larger goals formulation within
competitive industry domains. Oriflame is one of the best cosmetics company originated
from Sweden, Europe and also having wide range of products and services within functional
innovation and best quality factors. With growing competition within global cosmetics,
beauty products industry Oriflame aims to evolve on various new market strategies, leverage

focus on grown innovation and also to yield focus on best promotional strategies. The report
will be analysing internal factors and external industry factors within global competitive
domains , with use of various models and theories which builds efficacy standards. The report
will be also discussing focus of external competitive domains are widely analysed by using
analytical tools. Report will be also analysing various new strategic management plans for
introduction of various new strategies which will be also promoting vision forming stringent
creativity among consumers targets market.
LO1
P1 Impact and influence of macro business environment
Mission, vision and objectives: Oriflame has mission to sell best cosmetics services and
personal care products, globally and also has been serving on digital platforms with
various online services. Vision is to gain various informative new functional paradigms of
efficacy among business objectives and goals, along with strategic planning and
functional innovation techniques. Business objectives and goals have strongly understood
as widely growing strategic planning emphasis on varied new avenues, leveraged synergy
in longer competitive industry domains and also to develop longer goodwill horizons
(Agnihotri, 2016).
The impact and influence of macro environment is widely strong on business domains
within company where Oriflame is one of the best company within global cosmetics
industry having large products and services. Macro environment business factors are
widely strong for gaining functional innovation, active new competitive expertise and
also widely grow on larger aspects where quest horizons are widely grown. Impact of
business environment can be analysed by Pestle model analysis where all factors can be
understood as follows:
 Political factors: Oriflamisee has high business expansion among global countries
where there are various domains expertise exercised and it focuses on gaining
political stability aspects where there are larger factors of strengthened new functional
horizons. Increased tariffs and changing political stability factors are understood to
be widely impacting business scenarios, also to categorise new large vision to form
evoking goals among business expansion into various paradigms