Business Strategy for Oak Cash and Carry Limited

This report discusses the business strategy for Oak Cash and Carry Limited, a small-scale wholesale retail asset operating in the UK. It covers critical factors such as Pestel analysis, stakeholder power or interest grid model, and value chain analysis. It also discusses strategic capabilities such as resource-based view strategy, Mckinsey 7s model, and Ansoff matrix. The report concludes with insights into strategic directions available to the organisation.

UNIT 32 Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION 1.....................................................................................................................................3
Overview of organisation............................................................................................................3
Examination of critical factors.....................................................................................................4
Organizational strategic capabilities............................................................................................6
Competitive forces.......................................................................................................................7
SECTION-2.....................................................................................................................................8
Strategic directions available to the organisation........................................................................8
Recommendation.......................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy is regarded to be an entity that is formulated in an organisation in order to
move ahead with the components of the organisational upliftment. There are several key
elements that are highlighted and are involved in a business that will act as key drivers for
implementing successful business orientation. One might seriously not be able to deal with the
extravagance of management unless and until the field of our business is completely understood
and is oriented in a strategic formulation (Grover and et.al, 2018). There are different sources
that are inculcated in this regard along with the planning and harnessing efficiency that can help
a strategic decision to get implemented. To accomplish business goals as well as to secure a
competitive platform over which the organisation will have to move ahead the management will
have to derive a strategic orientation that will help the organisation to stand in the midst of
executing a business strategy. This entire report will deal with the processes of strategic
management as well as an orientation towards the competencies of an organisation. The internal
as well as the external factors are discussed along with the justification towards the growth that is
associated. The organisation that is chosen in this regard is Oak Cash and Carry Limited. This
organisation is a small-scale business that is operating in United Kingdom and it is also one of
the active company which is into wholesale. It is known to be one of the businesses that is
dealing with the non-financial asset policy and it is also moving ahead in terms of strategic
approach that has helped it to deal with the extra weight and choices.
SECTION 1
Overview of organisation
The organisation that is chosen in this regard is Oak Cash and Carry Limited. This is one of the
wholesale retail assets is operating and United Kingdom and it is also one of the best out of all
types which is moving ahead with a probable strategy and an appropriate orientation. The
organisation is a small-scale industry that is the operating in the country with a competency to
derive the base and to work over a long term. The mission of the organisation is to provide
reliable products upon customer satisfaction with the cost-effective measures that are being
there. With a vision that is to grow more in terms of the capital investment and also to derive
profits the organisation is moving ahead with an objective of hard work and determination by
supplying the needs of people. The objective of the organisation is to capture the market
principles and also to provide the right set of goods to the country with respect to the food and

beverages. Since food and beverages are one of the most appropriate out of all types and people
or more profound towards the measures of these products therefore it is always essential to deal
with the required objectives of highlighting the prominence of the customers. Since it is a
wholesaler, it brings about the product at a reliable rate and that will have to be justified
accordingly.
Examination of critical factors
Pestel Analysis
Pestle analysis is one of the strategic tool that will help to analyse the external factors that are
operating in the midst of organisation. There are several critical factors that are formulated in
terms of bringing about a strategic orientation towards the external factors with the help of pestel
analysis (Carson and et.al, 2018). The Pestel analysis with respect to the organisation oak cash
and carry limited is as follows:
Political factors: political parties are those that are derived by the regulations which are obtained
by the government as well as the rules and the properties that are to be followed with respect to
operating in a country. The one that is being faced by the organisation in this regard is that the
change in government policies as well as the taxation policies that are falling in regard to
organisational upliftment. Since the organisation is dealing with the wholesale products and
therefore the government regulations in this regard would eventually deal with over which the
organisation will have to survive in the midst of taxation policies. Since taxation is one of the
biggest elements that will have to be dealt while dealing in a country and therefore this is one of
the impact that the small scale company is eventually making sure about.
Economic factors: the economic factors in this regard would revolve around the economic
decisions that are falling in regard to the country. There is a slow economic growth rate with
respect to the organisation in terms of the derivable entities in the country. There is a exchange
and interest rate cut is put forth with respect to deal with the rate fluctuations that is the to make
sure that the products are accurate and are anticipated towards dealing with the consequences of
performance. This will also bring forth a demand that is oriented with the probability of labour
and the workforce that is in the organisation (Oehlhorn and et.al, 2020).
Social factors: the social factors that are being dealt by the organisation are the varied
perspectives of customers. Since the business is dealing with the wholesale products that are into
food and beverages and therefore it is necessary that people will have to have a mind set to

accept these products as the ones that are primary. Their for failure to adapt to this particular
product would eventually lead to destruction and also lost in the prospect of the company.
Technological factors: technology is at the brim of being the best and therefore while entering
into technological implementation the organisation would eventually link it to the circumstances
of marketing as well as the payment analysis. These are the ways with which the organisation is
inculcating technology and is also growing in terms of multiplying it segments.
Environmental factors: by moving ahead with the strategic business orientation the organisation
is in no terms harming the environment (Grab and et.al, 2019). That is a record of a not getting
prone to the supplier of carbon emissions in to the atmosphere which is one of the reliable ways
of dealing with the environmental factors.
Legal factors: the organisation always prefers to deal with the compensation as well as the
employee rights that are associated with the workforce in the company. It is in no way is the
dealing with the onset of practical implications that are following in regard to the compensation
policies as well as the physiological factors that are impacting the employment criteria.
Power/Interest grid model
The stakeholder power or interest grid model will help to develop strategies in order to deal with
the effectiveness of stakeholders. The organisation oak cash and carry limited will bring about a
power that is oriented with stakeholders where its stakeholders are usually the employees as well
as customers along with the business orientation with which the b2b business is being operated.
The power aur interest grade model deals with the access that is containing x axis and y axis
where the power is split into four quadrants. The four quadrants would eventually bring forth the
factors like that of actively consult, regularly engaged, keep informed and main interest (Anser
and et.al, 2020).
Actively consult: the actively consult stakeholders are the employees as well as the customers
that are mostly powered off with respect to the governing laws of the organisation.
Regularly engage: the regularly engaging people are the ones that are in cultivating their
standards with respect to the irregularity that is portrayed over analysing the prospects of
business. Their show their interest towards for one will have to move ahead in terms of
identifying their strategies. In this regard the ones of the organisational development as well as
the partners that are in regard to the organisation are the ones that are regularly engaged by being
effective stakeholder.

Keep informed: this type of stakeholders are the owners that are associated with the organisation
where they just keep informed about the profitable standard and they will not show their
prominence on a daily basis.
Main interest: the main interest in regard to stakeholders are the customers. Their interest
towards purchasing goods and the items that are produced by the organisation is of the major and
a spectacular entity that directs the base of every interest (Yousaf and et.al, 2018).
Organizational strategic capabilities
There are several critical factors that will fall in regard to analysing the strategic approach of the
organisation which are also appropriate. This strategic analytical framework will assess the
internal environment with respect to the basis of how far it will move ahead in terms of
identification of capabilities. Some of the basic formulations in this regard are as follows:
Resource based view strategy
The organisation understands the formulations are the elements that bring about long-term
competitive advantage. This will emerge as one of the basic and an exact formulation for
efficient resource allocation. The resource that is allocated in this regard is firstly understood as
one of the basic elements and is also comprehended over deriving the competitive advantage.
The wholesale products that the organisation is dealing with has been able to deal with the
approached measures of creating an impact and therefore all the business transactions as well as
the variability is are then within the resource-based policies.
Mckinsey 7s model
Strategy: the organisational strategy is to remain competitive in the industry and also to deal with
the approach towards different alignments in the possibility of the pricing objectives (Malik and
et.al, 2021).
Structure: the organisation follows a structure of corporate hierarchy that will or deal with the
chain of command and also the divisional orientation which brings about the responsibilities.
Systems: the company deals with a system of daily procedure as well as workflow that can lift up
the organisational operations and entities which are preferable and are profitable.
Shared values: it is to make sure to deal with the acceptable behaviour with respect to employee
as well as the staff that is oriented in the organisation.
Skills: the organisation composed of a set of skilled workforce that will decide over the
marketing as well as the policies of different financial implications.

Style: since the organisation is into dealing with wholesale staff therefore its style is to a derived
its productivity based on the performance of corporate culture.
Staff: the staff of the organisation are very well oriented and they are motivated towards the work
policies. They are trained accordingly and set aside to deal with the accomplishments of various
decisions.
Value chain analysis
Value chain analysis is one of the basic components that will bring about a competitive
advantage as well as the prophets that are oriented in regard to customers (Dixit and et.al, 2019).
The basic functions that are associated with value chain analysis are the primary as well as
secondary function that are being dealt by the wholesale organisation. There are several logistics
and operations that are being dealt by the organisation which will determine the value based on
the competitive advantage. The two factors that are falling in the midst of organisation with
respect to value chain analysis include cost leadership and competitive differentiation. By cutting
down the production cost it is bringing about the wholesale dealers into existence. The
differentiation policies will not just increase the advantage of dealing with the increase brand
awareness but also help to stand in the midst of competition.
Competitive forces
Porter's Five Forces
The porter's five forces will help to analyse the external environment that is in regard to
organisational Framework. This tool will help to assess with evaluating competitive strength that
is put forth in the organisation. The porter's five forces in this regard is as follows:
Bargaining power of buyers: the bargaining power of buyers is low because the buyers in this
regard are the businesses as well as the customers. Therefore it is rather low when compared to
the other set of wholesalers.
The bargaining power of suppliers: the bargaining power of suppliers is moderate to low where
it will have to deal with the set of entities and it is also something that comes up with its own
products and therefore the wholesaler will have to deal with the components that are into the
supplied mechanism.
Threat of new entrants: there is always this amount of competition that is acting in the midst of
organisation and therefore the threat of new entrants is moderate to high with respect to the

company (Gajardo and et.al, 2019). Since it is a small scale organisation therefore it is one of the
impact that will have to be faced by the company in this regard.
Threat of substitute: the threat of substitutes is very high when compared to the other
organisations because the wholesale products might be dealt on a convenient basis and can be
sold at Higher prices.
Rivalry among competitors: there is no recorded rivalry that is in the midst of competitors but
there is competition that is existing with respect to the wholesalers that is following in regard to
organisational entity. This also brings forth a competitive position analysis that is fostered.
Ansoff matrix
Ansoff matrix is one of the tool that deals with the product or market expansion grid that is
dealing with the strategic growth orientation. The Ansoff growth matrix is of four formulations
which are as follows:
Market penetration: there is a great focus that is put forth with respect to the existing product
such that the element is belt on a proper basis. There is a good market penetration that is a focus
over dealing with the products of food and beverages in the fast-growing world.
Product development: product development focuses upon the existing market and also how to
introduce new products that are into the customer personification. This product development can
be the expansion of products as well as strategies that are oriented.
Market development: with the help of research and understanding the market orientation the
focus is put forth into entering new market for the new regions for the sales.
Diversification: the organisation also focuses upon launching new product with respect to the
customer interaction to understand their needs such that they can come up with new product
ideas (Rajnoha and et.al, 2019).
SECTION-2
Strategic directions available to the organisation
The strategic options as well as the directions that are available in terms of organisation along
with the upliftment would eventually present the entire page with which the company is moving
at. There are several formulations that act as barrier with respect to which the organisation will
have to derive strategies such that it can stand in the midst of competition and can also evaluate
its base. Porter strategy model: the porter strategy model will rely over the strategic orientation

of the organisation by bringing forth the measures of strategic advantage (Rajnoha and et.al,
2019). The different factors that are falling in this regard include:
Cost leadership strategy
Through cost leadership strategy the organisation move ahead in terms of broadening its market
by evaluating the target and lowest possible price. This is one of the initiative with which it can
move ahead in a strategic and substantial investment that is to be generated.
Differentiation: the process of differentiation is made comparable with the succeeding analysis as
well as the understanding of different benefits that is brought forth with respect to sustainability.
The flexible orientation that is being dealt by organisation in this regard is a creative approach
which can be focused over to deliver high quality.
Cost focus: with the effect of cost that is one of the understandable criteria in the dynamics of
market it is necessary to deal with the low cost advantage measures that can ensure to rise over
the understanding which is to be considered over.
Differentiation focus: a proper differentiation strategy which will bring forth the competition as
well as the uniqueness in dealing with the competition is being dealt by organisation that will
help it to focus over different stages of critical comments.
Bowman strategy clock
The Bowman strategy clock model will highlight over the choices in a business that will bring
forth the development with a strategic positioning with a pursuit value. A proper understanding
of different elements that constitute the clock which contain prominent features are as follows:
Low price and low value added: low price is one of the important criteria that the organisation is
dealing with it and it is also bringing about a scope for strategic positioning. It will decrease the
brand loyalty yet it will bring forth the good customer base (Petrillo and et.al, 2018).
Low price: price is one of the variable entity where different demographics can utilise the
services in a cost effective and efficient manner. The organisation can grow in this regard.
Hybrid: handling the essence of hybrid strategy the consumers can deal with low pricing and
product differentiation kind of issues. This can also deal with the effectiveness of positioning.
Differentiation: this bring about a spirit of competitiveness in the midst of organisation that will
help it to purchase over things in a good differentiation strategy.
Focus to differentiation: it will help the organisation to stay unique and also get differentiated
over the luxury brands that are residing in the market. Risky high margins: the strategy would

often deal with the inevitable risk that are oriented in the business sector and will also deal with
the perceived value that is into deriving sales.
Monopoly pricing: this factor will help to stand as one of the value generating in terms of pricing
and also obtain a dissolved regulatory body.
Loss of market share: the loss of market share will deal with the disproportionality into high
pricing which is one of the biggest out of which percent value will be generated.
Growth strategies
Hybrid strategy: hybrid strategy is one of the growth strategy that is recommended in regard to
the organisation that is chosen. This is because in order to move ahead with improve product
quality as well as service as there are certain applications that will have to be won over. This
strategy will bring about the innovative processes that are into production as well as the
systematic orientation towards bringing forth innovation into existence. The cost efficient
methods that are oriented will also deal with the sales and services that are highly competitive
and can also help the organisation to stand unique (Petrillo and et.al, 2018).
Diversification: diversification is one of the important protocol that is being maintained over the
growth strategies and the process that are involved into business and its geographical orientation.
The product as well as the field in which the organisation is operating will have to be diversify
and in order to make sure that the surplus opportunities that are in regard to bringing forth the
services on a level of teaching proper orientation will therefore be gratified. One might seriously
not be able to deal with the extravagant business emerging choice unless and until the
diversification measures are purely oriented and therefore the organisation in this regard is more
focused on to dealing with.
Vertical or horizontal integration: this particular growth prospect is related to business
acquisition where there are components that are dealing with the value chain analysis can
therefore be processed and proceeded (Kim and et.al, 2018). The production on proceeding with
the vertical operations can therefore acquire business with the right goals as well as aims that
will bring forth these strategies into consideration. There are certain different elements that are
integrated over combining a segment and also the probability of product lines that the company
usually deals with. The core business spectra can attain a proper base and also the growth that is
associated.

Recommendation
As a part of recommendation, it is always necessary to develop the aspect of sales. Sales are
important in order to make sure that the organisation is attaining a proper customer base and that
is evaluated over time. Since it is one of the wholesale organisations that is dealing with the
products of food and beverages therefore the sales will have to be highlighted by inculcating the
strategies of marketing. This will be helpful in terms of attaining profit and also deriving
competitive advantage.
CONCLUSION
The entire report concludes over highlighting the values of strategic business orientation and also
an overview of objectives and four competencies that are put forth in the organisation. Through
this report one can easily understand the evaluation that is applied over critical factors like that of
Pestel analysis and the strategic orientation of relevant direction that is into stakeholder analysis.
The assessment in terms of highlighting various critical factors that are considered in formulating
different strategies and analytical framework in the internal environment is being portrayed in
this regard. The porter's five forces model along with the Ansoff matrix is also dealt in this report
will stop the section 2 of the report will throw a limelight over the evaluation of different types
of strategic directions that are available in the organisation. The models like that of porter
strategy model and bowman strategy clock is put forth in this regard. The report concludes by
bringing forth the justification and recommendations that will contribute for appropriate growth
platform and hybrid strategies that will act as a diversification towards the chosen organisation.

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sustainability and business goals setting. Transformations in Business & Economics. 18(2).
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Yousaf and et.al, 2018. The effects of e-marketing orientation on strategic business performance:
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