Business Strategy Assignment Sample : Tesco

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 .........................................................................................................................................4
1.1 Asses the business vision, mission and objectives as well as the core competencies......4
1.2 Factor that have to be considered while formulating a strategic plan..............................5
1.3 Effectiveness of SPACE and BCG matrix while developing business plans...................6
TASK 2 ...........................................................................................................................................7
2.1 Organisation audit of Tesco..............................................................................................7
2.2 Environment audit of Tesco.............................................................................................8
2.3 Significance of the stakeholders while formulating the strategy .....................................9
2.4 The new strategy for the Tesco on the basis of auditing and stakeholders analysis.....10
TASK 3 ........................................................................................................................................11
3.1 Analyse the appropriateness of alternative strategies related to the market entry.........11
3.2 Selection of new strategy for the Tesco.........................................................................12
TASK 4 .........................................................................................................................................12
4.1 The roles and responsibility of personnel in charge of implementation the strategy.....12
4.2 analyse the estimated resources requirements to implement the new strategy..............13
4.3 Contribution of the SMART targets to achievement of strategy implementation..........13
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
A business strategy refers to analysing, interpretation, evaluating the decision of different
departments with help the organisation to achieve their goals (Scholes, 2015). Business strategy
is the process in which company determine its objectives, vision, mission which help the
company to design its plan and policies. It consists of all the activities should be properly
planned so that enterprise can fulfil their aim. Business strategy is long term plan. It consist of
around 3-5 years to plan and make strategy. This strategy took place to solve the resources issues
such as financing (Woodcock, Green and Starkey, 2011). The enterprise took decision on what
project company needs to invest.
The company which is considered in this report is Tesco. Tesco is originated from
British. It is the multinational grocery and general merchandise retail store. The headquarter is in
UK. In UK it is the third largest among the retail store and in all over the world it is on ninth
number. The company is having around ten store including Asia and Europe. They are having
largest market share in UK. The company is operating its subsidiaries of Tesco bank, telecoms
and Tesco tech support. The Tesco has its many operations in UK such as Tesco extra,
superstore, express, metro, dotcom and dobbies. The company has its business all over the world.
The company is operating around 13 countries in the world (Kalyani and Sahoo, 2011). The
mode of entry which company chooses is joint ventures and acquisition with the local partners.
The corporate strategy adopt by the Tesco is they produce and sell their own branded
products in the market. Such as food. Clothing, electronic, beverages and other financial
services. To get the advantage from its competitors company innovative use its technology.
Tesco introduce the mobile wallet payment, barcode technology and other. Tesco is also engaged
in CSR (corporate social responsibility). The company is giving the pre-taxes to the government
and also charity to the local community.
Tesco main advertisement tag line is “every little help”. The enterprise promote its
product mainly on television. The company also promote its product by the giving in- store
magazines to its customer. The price are set against the competitor prices. The main competitor
of Tesco in UK market are sainsbury, Nasdaq, safe way etc.
This report is based on the tittle business strategy in which it is mention about the
organisation vision, mission and objectives statements. The factors which are taken into the
consideration while formulating the strategy. BCG matrix and space is use to evaluate the

efficiency of the business. Tesco SWOT and PESTLE analysis has been done in this report. How
the stake holders are very important while making the enterprise strategies. The 5 porter model
has been discuss in this report (Montgomery ed, 2011). What are the roles and responsibilities of
the individual in the enterprise to assess the policies. What are the resources which are used to
implement the strategies are mention in this report. The report is all consist of Smart targets
which enterprise need to achieve for the strategy implementation.
TASK 1
1.1 Asses the business vision, mission and objectives as well as the core competencies
Vision is the statement which company formulate. This statement indicates where
company want to see themselves in the future. The position and level which enterprise need to
achieve in the future. This is the first step before making the strategies.
Vision of Tesco: The Company wants to be more valuable company in the eyes of its
customer and stake holders. The enterprise wants to serve globally with it modern and innovation
process.
Mission statement refers to all the policies which company needs while achieving vision.
Mission follow the vision. The enterprise makes its plan which can help to reach its vision.
Mission of Tesco: Company wants to create the value for their customers. The company
also wants to increase the brand loyalty. The enterprise want to expand the market share to
achieve its desire vision.
Goals and objectives gives the general guidelines to the enterprise to reach its desire
position within the specific period of time (Verbeke, 2013). The objectives and goals can be long
term and short term according to the business needs. Objectives follow the goals and goals
follow the vision and mission of the company. Following are the goals and objectives of Tesco.
 To become the successful retailer.
 To expand the retail services.
 Growth of the core business.
Core competence refers to the unique skills and abilities that company have. By which
company can make its business exceptional among the competitors (Grant, 2016.). This can help
the company to gain the competitive advantage from its competitors. And increase the brand