Project Report Assignment - Business Strategy
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Added on 2020-11-12
Project Report Assignment - Business Strategy
Added on 2020-11-12
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BUSINESSSTRATEGY
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Analyse the impact and influence of macro environment on the organisation. ....................1TASK 2 ..........................................................................................................................................4P2 Analysis of the organisation's internal environment and its capabilities...............................4TASK 3 ...........................................................................................................................................6P3 Evaluate the competitiveness of UK telecommunication sector............................................6TASK 4 ...........................................................................................................................................8P4 understanding and interpreting strategic direction ................................................................8CONCLUSION..............................................................................................................................10.......................................................................................................................................................10REFERENCES .............................................................................................................................11
INTRODUCTION Business strategy is the action plan or decisions which help the managers in achieving thedesired goals and objectives of the organisation. It involves the long term plans whichorganisations use to achieve its objectives (Akter and et. al., 2016). If these plans becomesuccessful than it directly lead to the growth of the business, high competitive advantage, andincrease profitability and performance of the organisation. And if these strategies fail than theorganisation must try to change its approach or plans for the future course of action. Thecompany taken in this project report is Vodafone. It is a British telecommunication company. In2018 the company ranked fourth among the number of mobile customers. Vodafone owns andoperates in 25 countries with the partner network in 47 countries (Company History, 2019). Thisproject report will cover the following topics PESTEL analysis, Ansoff's matrix, virin model,porters five force model and bowman's model. All these models will help Vodafone in planningthe strategies for the future course of action in a effective and efficient manner because it willdirectly lead to the growth and increase in profitability of the company . TASK 1P1 Analyse the impact and influence of macro environment on the organisation. Macro environment has a huge impact on the performance of the any organisation. Anychange in the external environment will directly lead to the change in the working, growth andprofitability of the organisation. For analysing the macro environment of Vodafone PESTELanalysis can be used. PESTEL analysis is basically a method which is used to analyse thevarious external factors which affects the business of the company. As Vodafone is considered asone of the world's best telecom company(Bull and et. al, 2016). So there are many challengesand external factors which affects the working of the company. All the external factors are inter-related to each other because change in any one factor will directly affect the growth ofVodafone. The PESTEL analysis for Vodafone is discussed below: 1
Source: PESTEL Analysis, 2018.Political factor plays a major role in evaluating the various factors which may affect theprofitability of the company in the market in which it is operating. The major political factorwhich is affecting Vodafone performance is EU Roaming Regulation (EU has no majorconcerns over Vodafone, 2019). Under this factor the major focus was to decrease the charges ofmobile phones by 70 percent. This regulation was imposed by the government and it resulted asa negative point for Vodafone because due to this the company suffered loss from theinternational market. Before entering into a new market Vodafone can analyse certain thingswhich include- political stability, risk of military invasion, level of corruption, etc. As these mayaffect the business to a great extend. Brexit has created great impact on the firm as economicinstabilities of currencies and frequent change in rules and regulations in import duties andtariffs is creating trouble for the companies growth and expansion. Whereas the new export andimport duties are negatively affecting the cost of production,sales and profits which results tonegative outcomes. The economic factors such as inflation rate, foreign exchange rate, economic cycle, etc.can affect the working of Vodafone because the demand of the company's product will decreasedue to change in the external factors. Recession in the telecommunication also affected themarket of Vodafone(Chiang,Chen and Ho, 2016). As the customers were not buying the new2Illustration 1: Pestel analysis
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