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Vodafone Business Strategy - Doc

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Added on  2020-10-22

Vodafone Business Strategy - Doc

   Added on 2020-10-22

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BUSINESS STRATEGY
Vodafone Business Strategy - Doc_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence of macro environment on Vodafone....................................................1TASK 2............................................................................................................................................1P2 Assessment of Vodafone internal environment and capabilities............................................1TASK 3............................................................................................................................................3Five Powers on the Tele communication organization. ..............................................................3TASK 4............................................................................................................................................5Bowman Strategic Clock Model.................................................................................................5CONCLUSION................................................................................................................................2REFERENCES................................................................................................................................3
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INTRODUCTIONBusiness strategy refers to high-level plans formulated by the top management oforganisations which helps them in gaining competitive advantages through which they enhancetheir business growth and development (Astrachan, 2010). To sustain in the competitiveenvironment, it is essential for the business organisations to devise precise and efficientstrategies. In this context, the focus of assignment is on different kind of strategies which are used inoperational, tactical and strategic roles for an organisation. In United Kingdom, mobiletelecommunication sector is growing rapidly and this concentrates on analysing business strategyby focusing on Vodafone one of the leading mobile telecommunication companies. The impactand influence of macro environment on Vodafone is analysed by using precise strategic models.An assessment of internal environment and its capabilities will be made in this report. Thecompetitive analysis of Vodafone will be made in this assignment and eventually with BowmanStrategic clock model analyses of its strategic direction will be made.Vision of Vodafone: To be the communication leader in an increasingly connected world.Mission of Vodafone: To enrich our customers' lives through the unique power of mobilecommunication. TASK 1P1 Impact and influence of macro environment on VodafoneMacro environment is the external environment that surrounds an organisation. Externalenvironment includes political, legal, social, economic, environmental and technological factorsthat greatly affect the business organisations. To gather deep insights of these factors whichaffects Vodafone business strategy, two renowned strategic model will be used which arePESTLE and Ansoff growth vector matrix.PESTLE model for environmental analysisPolitical Factors:Political factors refer to the governmental policies laws, legislationsand regulations. Political factors greatly influenced the business strategies and operationsof Vodafone (Meskendahl, 2010). To sustain in the market economy of UK, Vodafonehas devised precise strategies and plans. The main political factors affecting Vodafoneinclude EU Roaming Regulation that aims to decrease charges for mobile phone usages1
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abroad by 70% and increasing level of consumer rights within Europe, and decisionsmade by European Union Regulatory Framework for the communications sector. Economic Factors:Economic factors include the economic policies, inflation rate,unemployment rate, fiscal policies, GDP level, etc. which affects the strategy ofVodafone directly and indirectly. Due to BREXIT, the economic condition of UnitedKingdom becomes unstable affecting majority of business organisations operating in thecountry (Woodcock, Green and Starkey, 2011). Thus, in order to survive in unstableeconomic condition of United Kingdom, Vodafone has formulated strategies to expandtheir operations and increase their target customers. Social Factors:Social factors are the tastes and preferences of consumers and society ofthe country. Due to enhancement in mobile telecommunications systems, many new andemerging mobile companies stems out in United Kingdom, giving stiff competition toVodafone. Consumers are diverting towards companies which provides high-speedinternet and many facilities at reasonable cost affecting business of Vodafone (Chang andChuang, 2011). Thus, this factors needs to be considered appropriately in order to fulfilthe need and expectations of customers. Technological Factors:Technological factors involve technological growth anddevelopment. Vodafone has been famous in the world for its innovation since a longtime. Vodafone has its mission to always follow the contemporary trends in technologicaland communication sphere. With the raise in 5G technologies, Vodafone businessstrategy has been greatly affected. Environmental Factors: It is the duty and responsibility of the business organisation tocontributes to protect the natural environment and resources. Vodafone has a vision ofzero environment harm safety culture in which they focused on using renewable sourceof energy in majority of their departments (Hsieh and Chen, 2011). Furthermore, as a partof their corporate social responsibility, management has led many campaigns to awarepeople about the importance of environmental protection. Legal Factors:Legal factors include the corporate and national laws, legislations,regulations and policies. In order to conduct business operations in United Kingdom,Vodafone has to follow certain laws and legislations. The management is required to2
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