Business Strategy for Sony Mobile Communications

BUSINESS STRATEGY

Company overview
Sony is a multinational smartphone and tablets
manufacturing company headquartered in Tokyo,
Japan, London and Sweden. It is a privately owned
subsidiary of Sony Corporation. It is positioned at the
fourth rank in the world of phone manufacturing
market, thus it operates their business in both
developed and developing countries. In the current
scenario, the company is facing a high level of
competition from the companies like Nokia, Samsung
and Motorola.

INTRODUCTION
This presentation is based on the information about the business strategy
used by the Sony Mobile Communications (SMC). It also covers the
information related to the company's objectives and stakeholders by
analysing the organisational and environmental factors in the context to
SMC.

Mission statements, company visions, objectives,
goals and core competencies of SMC
Mission – The mission of SMC is “To become the communication
entertainment brand.”
Vision – “To create a new level of exciting and innovative digital
entertainment that gives better experience to their consumers through
providing them a wide range of cutting-edge products with the latest
generation content, technologies and services.” is the vision of the
company.
Goals – It main is to achieve the mission by inspiring people to
communicate and utilize all the mobile applications to entertain
themselves (Stonehouse and Houston, 2013). They want to be a
successful mobile communication company which integrates and outlines
all the factors of communication and entertainment.