Understanding the Process of Strategic Planning - Business Strategy

This presentation provides an overview of the process of strategic planning in the context of the auto mobile industry. It covers core competencies, vision, mission, goals, factors to consider while formulating strategic plans, and the effectiveness of various techniques used in strategic business planning.

Business Strategy
(Understanding the process of strategic
planning)
Task 1

Table of Content
• Introduction
• Core competencies, vision, mission and goals
• Factors which should be considered while formulating
strategic plans
• Effectiveness of various techniques used while formulating
strategic business plans
• References

Introduction
 Business strategy is very important document in today
competitive environment that assists in achieving
competitive advantages over its rivals.
 This presentation is based on Jack and Jones which is
an auto mobile industry.
 It provides innovative and unique design of products or
services to their clients.

Core competencies, vision, mission and
goals
Strategic planning is an organisational management activity by which
it can be ensured that every stakeholders are performing their job
as per predetermined standards and are working for achieving
common goals or objectives.

Continued...
Vision- It is a statement that
company wants to obtain in
upcoming near future. Jack and
Jones has vision to to design and
deliver better quality of goods or
services.

Continued...
Mission- It is that statement which describes the reason for
carrying out business operation. Its main mission is to
maintain strategic partnership with suppliers and
customers so that they will remain towards company.

Continued...
Core competencies- It can be defined as a unique feature
and combination of multiple resources and skills which
makes company different from its rivals. With the help of
this, firm obtains competitive advantages over its rivals as
well as can capture large market share.

Continued...
Goals and objectives- Jack and Jones is running their business
activities for becoming a leader in auto mobile industry around
the globe.
On the other hand, its main goal is to use that process by which
environmental friendly products can be made. With the help of
this, it can reach to the position of economic leader.

Factors to be considered while
formulating strategic plan
In today globalisation era, there are numerous factors by
which strategic planning gets influenced. Mainly there
are two types of factors that are given below-
 Internal
 External

Continued...
Internal factors:
 Value system- This system is very helpful for
employees and top management because it assists in
taking effective and successful decision
 Capabilities of employees- In order to get success in the
market, it is very necessary that staff should be skilled
and capable for performing their job.

Continued...
External factor
 Political factors- It includes governmental rules and
regulations which have to followed by every
enterprises.
 Customers- It is one of the most important influential
element which should be considered while formulating
strategic plan otherwise company will not be able to
survive in the market.

Effectiveness of used techniques in
formulating strategy
BCG matrix- This technique is very
useful for the firm because with the
help of this, it can be known that
how much revenue are generated
from the products.
 Stars
 Question mark
 Cash cow
 Dogs

Continued...
Porter five force model- It is another
tool which can be used by Jack
and Jones company for getting
desired result.
 Bargaining power of suppliers-
 Bargaining power of customers-
 Threat of new entrants-
 Threat of substitute
 Industry rivalry

References
Helms, M. M. and Whitesell, M., 2013. Transitioning to the embedded
librarian model and improving the senior capstone business strategy
course. The Journal of Academic Librarianship. 39(5). pp.401-413.
Kalyani, M. and Sahoo, M. P., 2011. Human resource strategy: A tool
of managing change for organizational excellence. International
Journal of Business and Management. 6(8). p.280.
Ozaki, R., 2011. Adopting sustainable innovation: what makes
consumers sign up to green electricity?. Business Strategy and the
Environment. 20(1). pp.1-17.

THANK YOU