Essay on Business Strategy : Volkswagen

Business Strategy
Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4

Covered in PPT.......................................................................................................................4
TASK 2............................................................................................................................................4
2.1 Strategic positioning of Volkswagen by carrying out an organisational audit.................4
2.2 Environmental audit for organisation...............................................................................5
2.3 Significance of stakeholder analysis while formulating a new strategy...........................6
2.4 New strategy for Volkswagen..........................................................................................6
TASK 3............................................................................................................................................7
3.1 Appropriateness of strategies...........................................................................................7
relating to market entry, substantive growth, limited growth or retrenchment for Volkswagen
................................................................................................................................................7
3.2 Justification of selection of strategy.................................................................................8
TASK 4............................................................................................................................................8
4.1 Roles and responsibilities of personnel responsible for strategy implementation...........8
4.2 Resource requirements for implementing a new strategy................................................9
4.3 Contribution of SMART targets to achievement of strategy implementation.................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
INTRODUCTION
Business strategy is an art, science and craft of formulating, implementing and evaluating
functional decisions which enable an organisation to achieve long term objectives. It is also a

process specifying organisation’s mission, vision and objectives as well as developing the
policies and making proper allocation of resources to achieve organisational targets. Volkswagen
was established in the year 1937 by German labour front in Berlin (Alsudiri, Al-Karaghouli and
Eldabi, 2013). It is a multinational auto mobile company making cars for each segment of
society.
In this report, explain about, significance of stakeholder when formulating new strategy,
appropriateness of different strategies and roles and responsibilities of personnel which are
making strategic plans.
TASK 1
1.1Analysing the way mission , objectives and goals core competencies inform stratergic
planning

Process of decide and define strategy for execute future operations of business is known as
strategic planning. This process of company largely affect by its vision, mission and core
competencies and this can be better understood by following table:
All these elements affect the strategic planning of enterprise as managers develop, formulate and
choose strategy as pet the objective set by enterprise.
Vision of Jack&Jones
Vision is known as the state which firm want to achieve in coming future years. Main vision of
Jack&Jones is to make quality products and deliver the same to betters satisfy the needs of its
customers. Vision is the elements which largely affect the strategies which will be choose by
manager to execute company's operations.
Mission of Jack&Jones
Mission of Jack&Jones is to create and maintain a good relation with suppliers so they can
provide them quality raw material. According to the mission manager of Jack&Jones create
strategies to build a good relationship with suppliers.
Core competencies
Unique features or skills of an enterprise which make it different
1.2