Determine affect of macro environment factors on business operation and strategies to overcome it

This report discusses the affect of macro environment factors on business operations and strategies to overcome them. It includes a PESTLE analysis of Tesla, stakeholder mapping, and the use of SWOT and VRIO analysis for strategic decision making.

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Determine affect of macro environment factors on business operation and strategies to
overcome it.............................................................................................................................4
Critically study about factors of macro environment in order to make effective strategic
management decisions............................................................................................................7
TASK 2............................................................................................................................................8
Determine internal factors and capabilities with help of proper framework..........................8
Critically measure internal business environment for analysing strengths and weaknesses of
enterprise to determine their internal capabilities, structure and skill set of organisation...12
TASK 3..........................................................................................................................................12
Analyse Porter’s Five Forces model in order to determine competitive advantages of provide
industry.................................................................................................................................12
Determine proper plans and strategies in order to make improvement to gain competitive edge
and market position based on the outcomes.........................................................................14
TASK 4..........................................................................................................................................15
Various models, theories and concepts for making strategic planning................................15
Make strategic management plan which contain both tangible and tactical strategic priorities
and objectives.......................................................................................................................16
Review and explain information and data by applying environmental and competitive
investigation for producing a set of valid strategic directions, objectives and tactical actions17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Business strategy is defined as competitory actions as well as moves which firms
uses in order to attract their customers, strengthening performance, competing
successfully and achieve goal and objectives of organisation (Business Strategy:
Definition, Levels, Components & Examples, 2019). This is regarded as master plan
which management of organisation implement for securing competitive position at
marketplace, carry operations, satisfying customers and achievement of desired ends of
business. Business strategy is very important for organisation to carry their activities and
operations in an effective and efficient manner. The different types of business strategy
are cost leadership, differentiation and focus. The enterprise given for project work is
Tesla that was founded in 2003. This is American automotive organisation specialising in
electric car manufacturing. Being the Junior Strategy Manager of Tesla, line manager has
asked for preparation of various report. The micro and macro investigation and strategical
growing direction thought along with analytic tools has been discussed. This report
highlights Porter's five force model for given firm.
TASK 1
Determine affect of macro environment factors on business operation and
strategies to overcome it
It is very essential for organisation to evaluate and analyse macro environmental
factors for making proper plan and decision (Azma and Mostafapour, 2012). This helps
in knowing about various external factors in order to make proper business strategies for
organisation. For macro environment, PESTLE analysis has performed by manager of
Tesla to make business strategy. They are described below:
PESTLE Analysis
This is referred as techniques or framework which is utilized for investigation and
monitor of different element of environment that consequence carrying out activities of
enterprise (Baden-Fuller and Mangematin, 2013). This is applied whenever organisation

wants to start new business or enter foreign market. In context of Tesla, they are
described below:
Political Factors- This is defined as intervenes of government in an economy
which includes foreign trade policy, labour law, environmental law, instability and so on.
The United Kingdom runs under system of parliament. It is stable, fair and provide
opportunity to business for expanding it in other country. In context of Tesla, it is running
business in United Kingdom which has opportunity to expand it in other place easily
because of political stability, proactive government and large influence on inner working.
As it deals in manufacturing of auto mobiles for users which has stability in political
condition for maximum production. There are some negative aspects because of
corruption and Brexit of EU. This can impact Tesla strategy as it can market development
for expanding business in other market.
Economic Factors- This is defined as performance of economy which consider
inflation rates, economic growth, interest rates, exchange rates and many more (Bentley-
Goode, Newton and Thompson, 2017). The economic position of UK is considered as
strong as compared to others. Under the view of respective organisation, it has better
possibility to grow business in other parts of UK. The different opportunities available to
respective organisation are in terms of free market, increase in foreign direct investment,
5th highest GDP and varied economic system in both open and private body. Negative
aspect of expanding business is that huge amount of wealth is spent on free open work
and money assist in slow recovery from recession which occurred in 2008/09. Tesla can
consider such factors for expanding business in other market as there is stability in
economic condition of UK government.
Social Factors- This elements of social factors includes demographic features,
values, population, customs, that business is operating their functions. It consists of
safety, income distribution, health, growth rate and so on. UK carry high social standards
which leads for better all-round circumstance to Tesla for running their business in an
effective and efficient manner. UK consists of 64.1 million densely populated area having
high standard and cheap workforce that assist respective organisation to enhance their

profits and business (An Example PEST Analysis of The UK, 2019). With rise in
education costs, less people buy products of Tesla as study is more important than others.
Thus, it is very significant for organisation to consider respective components for
maximum gains and profits. There is change in current trends of people which can impact
their buying behaviour. With rise in cost, people focus more to make their career rather
than buying auto-mobiles. This thinking of people can impact strategy of Tesla and lower
their sales and profits.
Technological Factors- It refers to innovation in technology which affect
operation of industry (Bentley, Omer and Twedt, 2013). It consists of automation,
technological change, level of innovation, research and development and others. UK is
considered as MEDC (More Economically Developed Country) which does not have
great entree for application of new innovation. It has few positive impact on Tesla
because of prime innovation skills, expertise in IT, science and laws related to intellectual
property. Technological factor impact Tesla in terms of slow technological development
as compared to United States. Though, respective organisation has opportunity for
expanding business in respective market for fulfilling need and demand of consumers in
an effective and efficient manner. Tesla has to update their strategy on regular basis due
to change in technological factors which may impact on their manufacturing process and
other functions.
Environment Factors- Such factors are significant because of increasing scarcity
of raw materials, carbon footprint, pollution targets (Bozkurt, Kalkan and Arman, 2014).
The respective country has made proper improvement in environmental factors for
reducing negative impact to business. United Kingdom is facing problem in context of
weather condition that impact production of firms and manufacturing status. Tesla is not
much affected through such factors because it has their own indoor set up to manufacture
auto mobiles and electric cars. The respective organisation is impacted by weather of UK
for demand unit which bring wait in bringing of goods for customers.
Legal Factors- The different legislation laws include employment, copyright,
patent, consumer protection, health and safety laws. This factors helps in running

business and their activities in ethical as well as legal manner. There are different laws
which has implemented by government of United Kingdom for running business
successfully at marketplace (PESTEL analysis of the UK, 2017). Tesla has to follow all
legal laws while manufacturing their products such as electric cars, auto mobiles for
avoidance of punishment and legal actions. This creates customer loyalty towards
business and their activities which they are performing at marketplace in an effectual
manner.
The above framework assists Tesla for development of plans and strategies for
running business activities, transaction and business in appropriate way for attainment of
end and objectives. Therefore, respective organisation has to consider all these factors for
better outcomes at marketplace and manufacturing of products in effectual mode.
Stakeholder Mapping
It is defined as procedure in order to find key stakeholders that is related to
project. This process involves about identification of individuals who possess interest in
project outcome. They can be a single or multiple individuals depends upon size of
business. There are four stages in respective framework which define stakeholders,
analyse them by their influence & impact, planning manage stakeholder reporting &
communications and engaging with own stakeholders.
Critically study about factors of macro environment in order to make effective
strategic management decisions
As per view of Cheng, 2013, there are different macro environment factors such as
political, economic, social, technological, environment and legal factors which impact
decision making of business. These factors impact on business positively and negatively
such as if a Tesla company adopt environmental factors then it will help them in
enhancing their market value and goodwill by attracting more investors and stakeholders.
On the other hand, it will also impact them negatively because adopting eco-friendly
procedure is costly and time taking as compared to others such as if they implement
process of re-use waste material then it will increase one more procedure for
manufacturing products.

TASK 2
Determine internal factors and capabilities with help of proper framework
This is important for company to perform investigation of inner environment and
capacity for developing plans and scheme for achievement of goal and objectives with
use of methods, techniques and approaches. The junior strategy manager of respective
has to analyse internal surrounding for knowing about strengths, weaknesses,
opportunities and threats accordingly for developing proper strategies to achieve effective
outcomes. Here, Tesla uses SWOT analysis for internal environment and VRIO analysis
for determining capabilities of organisation. They are mentioned here:
SWOT Analysis
This is defined as strategical preparation tools and techniques which is used by
organisation or single for determining strengths, weaknesses, opportunities and threats
related with task design or enterprise rivalry (Hinkelmann and Pasquini, 2014). The
SWOT analysis of respective organisation is described below:
Strengths Weaknesses
Top Employer Company- The main
success of Tesla is because of employing
huge number of people for organisation in
order to achieve their desired outcome. It
follows innovation encouraging and
diversity culture for their employees. This
is regarded as best place for working,
attracting job searcher with their energy and
talents.
Best in Class Electric Cars- Tesla has left
all brands behind in case of providing high
electric cars (Tesla SWOT Analysis, 2019).
The cars of respective organisation cover
Manufacturing Complications- Tesla has
to face manufacturing, launch and
production ramp because of delays in
launching their new products (Tesla SWOT
Analysis, 2019). There are also production
risk and mechanical complications which is
weakness for respective organisation.
Lack of High Volume Production- Tesla
is regarded as innovator of energy
redemption cars but it failed for production
of high volume of auto mobiles for their
users. Recently, Tesla is planning to
manufacture to produce Model 3 vehicle

maximum distance as compared to others.
It has occupied top three place in range
terms. For example, Model S of Tesla
travel up to 600km on single battery charge
and Opel Ampera with 250km.
Innovative Company- Tesla has high rate
of innovation where it has manufactured
world first new sports cars and electric
semi-truck. This lead it to develop high
quality product to beat competition and
gain maximum profits and gains.
but is facing management resources and
production cost.
Shortage of Batteries- The respective
organisation is facing problems in terms of
declination of production rate due to
limited supply of batteries. This leads to
impact sales of vehicles and energy storage
systems for business.
Opportunities Threats
Less Expensive Car- The respective
organisation is expensive in nature because
of unconventional rely on innovation that
need more financial help for entering into
new technology. For example, it has
launched Model 3 that is affordable with
requires less power, fewer feature and
range. It has opportunity for expanding
market size.
Sales Expansion in Untapped Market-
Tesla has chance to spread out their
enterprise at Asian market because it is less
saturated in terms of renewable and
automotive energy markets. It has
opportunity for expanding business for
rising financial stability and making strong
Product Liability Claims- Tesla provide
high quality products and follows higher
standards for manufacturing though it has
to face product liability claims. It has faced
claims and lawsuits because of failure of
technology in products. If such threat
continues then Tesla has to bear great
financial setbacks.
Extensive Competition- Tesla is facing
competition from self-driving and
alternative fuel vehicles. The major
competitors of Tesla in terms of luxury
segment are BMW, Lexus, Audi and in
case of economy segment such as Toyota,
Ford, General Motors. It is facing threats in
terms of prices because there are many

market presence. companies that charge low cost for
vehicles.
VRIO Analysis
It is defined as analytical method for evaluating resources of company and find out
competitive advantages (Lehmann, 2016). It is very important for Tesla to identify VRIO
model in order to determine capabilities and resources in an effective and efficient
manner. VRIO stands for value, rare, imitable and organise component. The capabilities
of Tesla are analyse which is described below:
Resources/Capabilities Valuable Rare Imitable Organised Impact of Competitive
Advantage
Innovative Design Yes - - - Competitive
Disadvantage
Supply Chain
Management
Yes Yes - - Temporary competitive
advantage
Copyright Battery Yes Yes Yes - Unused competitive
advantage
Capable Staff Yes Yes No Yes Long term advantage
Valuable- It is defined as the capabilities that are valuable in nature for system.
With such resources, goal and objectives can be attained in effective manner (López
Salazar, Contreras Soto and Espinosa Mosqueda, 2012). The valuable resource for
organisation are staffs, process, technology and others. Tesla has following valuable
resources such as: Innovative Design- The design developed by Tesla is unique and attractive in
nature for increasing customers to purchase products in order to grow their profits
and gains in an effective (Meckling, 2015).

 Supply Chain Management- This resources is valuable because Tesla supply
product to their customers at targeted marketplace and time. It assists in fulfilment
of need and demand of customers for higher profits. Copyright Battery- The battery developed by Tesla required high innovation and
technology that helps in attainment of competitive advancement. They have
copyright for their battery so that other cannot copy it.
 Capable Staff- This is the most important valuable resources of respective
organisation to achieve desire results. It has skilled, capable, knowledgeable and
innovative staff for work performance.
Rare- This is defined as those resources which are rare for other organisation
which assist in attaining competitive advancement. The rare resources of Tesla are
described below: Supply Chain Management- Tesla has adopted innovative supply chain
management as compared to competitors. This assist in fulfilling requirement of
consumer at given time period with premium quality. Copyright Battery- The respective organisation uses premium and innovative
value batter for their auto mobile products to meet expectation of consumers. It is
rare resources and cannot be copied by another organisation for their own uses.
 Capable Staff- The working employees of Tesla are capable, skilled,
knowledgeable and innovative for accomplishment of goal and ends in an effectual
and prompt style. With their skills, they can easily create advanced and unique
good for their consumers.
Imitable- This is defined as resources that cannot be copied by other organisation
(Mohelska and Sokolova, 2016). The innovative design and supply chain management of
Tesla are easily copied by other competitors. The different imitable resources of Tesla are
described below: Copyright Battery- The battery manufactured by Tesla is very innovative that uses
high technology which are not copied by other easily. With such resources, goal
and objectives are attained in effectual manner.

 Capable Staff- The respective resources are not copied because Tesla has loyal,
dedicated and hard-working employees for work performance.
Organised- It is defined as those aspects where each and every resources have to
be arranged by business for set outcomes (Niman, 2014). Tesla has to organise different
resources such as innovative design, supply chain management, copyright battery. The
resources which need to be organised are:
 Capable Staff- Tesla possess knowledgeable, capable and skilled employees for
better work performance. This resources are organised when particular firm adopt
any alteration in technology or operations.
Tesla has conducted SWOT analysis to determine internal environment which
assist in finding strength and weaknesses of business. Similarly, VRIO analysis has
performed for knowing capabilities and resources of business for attainment and
achievement of desired targets.
Critically measure internal business environment for analysing strengths and
weaknesses of enterprise to determine their internal capabilities, structure
and skill set of organisation
As per perspective of Oldman and Tomkins, 2018, the internal environment to
assess strengths and weaknesses of respective organisation are described here. The main
strengths are top employer company, best in class electric cars and innovative company
which are important for business to run their activities and operations in an effective and
efficient manner. Similarly, weaknesses of organisation are manufacturing complications,
lack of high volume production and shortage of batteries which creates problems in
achievement of business goal. This helps in analysing internal capabilities, skills and
structure of business for achievement of desired targets.

TASK 3
Analyse Porter’s Five Forces model in order to determine competitive advantages
of provide industry
This model or tool is used for analysing competitive environment of company.
This helps manager of organisation to do proper planning in order to achieve finish and
clinical successfully and effectively. The respective organisation can determine potential
market and competitive forces with help of this model. Porter's five force model is
described here:
Threat of New Entrants- This is defined as situation where new company enter
into market place because of less laws, rules and regulations (Tesla Inc. Five Forces
Analysis (Porter’s Model) & Recommendations, 2019). Tesla has low danger of fresh
entrants because it manufactures advanced and premium value products such as electric
cars, vehicle and deals in auto-mobiles. This has targeted particular range of customer for
buying of products and services. The small firm cannot develop similar type of goods
which Tesla is manufacturing for their consumers. Therefore, it has very low threats of
new entrants at marketplace.
Threat of Substitute- This is defined as situation where there is secondary of
goods and services that are produced or manufactured by specified organisation at
marketplace. The threat of substitute can be high as well low. In case of high threat,
customer easily switch from one organisation to another to get products and services at
low cost. The respective organisation has low threat of substitute because the number of
companies producing premium value auto mobile is very low which does not provide any
option to buyer or consumer to switch their need and demand.
Bargaining Power of Suppliers- It is defined as position where provider has
power to bargain for price of goods at marketplace (Palepu and Healy, 2013). In case of
high bargaining power suppliers demand high prices for bad quality goods. The supplier
of Tesla has high bargaining power as they provide high and premium technology,
materials and resources to their business. In respective situation, Tesla has to pay

whatever charged by their supplier for raw materials. The supplier of Tesla includes ABC
group, Gentex, TXU group and so on.
Bargaining Power of Buyers- This is defined as situation where consumers can
alter prices of products and services as per their requirement. Here, if bargaining power
of consumers is high then they want high superior good at low cost and in case of buyer,
if power is low then they purchase low quality at premium cost. The negotiation quality
of purchaser is low for Tesla as it provide high quality and innovative product by using
technology in it and targeted specified group of people. In B2B, business sell products
from another business for example Marks and Spencer purchase goods from Tesco.
Similarly, in case of B2C, business sell their products to consumers for example, Marks
and Spencer sell to their customers.
Competitive Rivalry- This is defined as situation where other organisation
offering same products and services at low or same price (Park and El Sawy, 2013). It
is very important for business to know about their competitors so that proper decision
making can be made for achievement of goals and objectives. Every organisation has to
face issue of threat of competitors in order to survive and sustain at marketplace. In
context of Tesla, the rivalry of competitive is high due to different other companies
offering same types of good, services, auto mobiles such as BMW, Ford, Audi,
Mercedes and others.
With the analysis of Porter's five force model will assist Tesla for determining
position at marketplace in order to develop appropriate plans and strategies that assist
in attainment of goals and objectives. It is very important to analyse each and every
elements of respective model to know high and low power of customer, supplier, threat
of substitute, new entrants and competition.
Determine proper plans and strategies in order to make improvement to gain
competitive edge and market position based on the outcomes
In order to survive and sustain in competitive market, it is very essential to make
proper strategies for improving competitive edge and market position. The strategies
related to competitive edge are taking proper feedback from customer, provide high
quality products, develop and maintain relation with stakeholders and so on. Similarly,

for gaining market position, strategies which can be adopted by organisation are: conduct
proper market analysis which helps in knowing about need and demand of customers by
fulfilling which company can gain market position and increase their brand value. Along
with this, they can also adopt new innovative technologies for their products in order to
attract large ratio of potential customers.
TASK 4
Various models, theories and concepts for making strategic planning
The different concepts, theories and models that are applied by organisation for
development of strategic planning are discussed in this report. Tesla has adopted two
model like Ansoff Matrix and Porter's Generic Model which helps them to develop
proper strategies and plans for business. They are described here:
Ansoff Model
It is known as strategical preparation instrument that helps in measuring coming
success and growing of business. This model was established in 1957 by Ignor Ansoff.
The different scheme of such theory are described here:
Market Penetration- It is defined as plan of action where enterprise sell their
existing product in same market (What is the Ansoff Matrix, 2019). Tesla has to apply
their resources and capabilities in order to grow and sustain at market. It assists in
enhancement of profits and market share of business. This types of strategy possess less
risk because product and market is known to users.
Market Development- This is defined as strategy in which firm sell existing
goods at new marketplace (Porter and Lee, 2013). In order to enhance success, market
shares, rise profits, Tesla can easily move into into fresh marketplace with same existing
good and services.
Product Development- It is referred as that strategy in which new product is
manufactured by organisation in existing market. In this strategy, product is
manufactured for particular segment of consumers. It carries high risk because good is

totally new to market that is like or not liked by users. For entering into such strategy,
Tesla has to analyse market in proper manner.
Diversification- This is the strategy in which both market and product are fresh to
users. This strategy requires more market analysis for fulfilment of requirement of
consumers. It carries high risk as compared to others and provide high returns.
Through investigation of preceding plan of action, it has concluded that Tesla has
to follow market development for their business. In this strategy, Tesla has opportunity to
expand business in other county that is Tajikistan in Asian countries. This helps in
expanding business and enhancing customer base along with increase in gainfulness ratio.
Porter's Generic Model
This is referred as strategy that mainly focusing on achievement of competitory
benefit at selected class area (Sako, 2012). The different kinds of competitive advantage
under such model are explained here:
Cost Leadership: Within this scheme, organisation is the low-level manufactured
at marketplace (Sukati and et. al., 2012). This involves technology, economic scale and
others. It assists in attaining cost advantage for Tesla. Respective company have an
chance to attain cost leadership for enhancing the industry stock as well as profitability.
Differentiation – Within this strategy, company become innovative as well as
facilitate high value to its customers. Respective organisation has opportunity to adapt
this particular strategy through adding creative characteristics into its goods for
customers for meeting its requirements. The price is incurred for product uniqueness.
Focus- This refers upon the preferences of competitive advantage into respective
sector. It is the factors that is categorised in two that are discussed below: Cost Focus- With cost focus strategy, Tesla have to concentrate upon attaining
cost advantages into targeted segments. This basically concentrates upon
facilitating goods at low price for obtaining benefits.
 Differentiation Focus- This is defined as the strategy in which Tesla have to look
for differentiation within targeted segment. It can add on innovation as formulate
various goods or services for its customers.

Make strategic management plan which contain both tangible and tactical
strategic priorities and objectives
Strategic Management Plan
Strategies- Tesla needs to implement market development approach through
which they can introduce their products and services in new market. These kind of
practices assist them in enhancing opportunity in new marketplace. On the other hand,
Tesla requires to adopt cost leadership approach in their business through which they can
gain maximum growth by providing their services in market at a adequate cost.
Objectives- The objectives of strategic plan are as follows:
 To introduce organisational products and services in the market of Tajikistan
within 1 year in order to enhance market share 20% more.
 To low down cost of organisational products at the level of 10% within 9 months
that aid in enhancing customers base.
Tactics- The different tactics which can be applied by Tesla are as follows: Fund Management- For conducting small activities and operation, tactics has to be
made for cash management so that work is carried out easily and effectively.
 Hiring of Skilled Employees- In order to perform business activities, it is very
important for respective organisation to hire skilled and capable employees so that
goal and objectives of business are accomplished within five to six weeks.
Therefore, Tesla can use cost leadership for lowering the cost as well as finally
perhaps whole ownership cost. Also, it will be advantageous for both middle and upper-
middle class family as they can spend their money to buy products and services of Tesla.
Review and explain information and data by applying environmental and
competitive investigation for producing a set of valid strategic directions,
objectives and tactical actions
The respective organisation has conducted various model in order to know about
market for achievement of goal and objectives. PESTLE analysis has conducted to know
about external environment of supermarket and make plan accordingly. Also SWOT and

VRIO analysis has done for knowing about strengths, weaknesses, opportunities, threats
along with capabilities and performance of business. This assist in making competitive
and environmental analysis to make objectives and tactical actions for business.
Therefore, this provide direction to business and work accordingly for better outcomes. It
is very essential for business to consider such models and theories in their organisation to
work properly and achieve better outcomes.
CONCLUSION
The presented assignment concluded that concern scheme is essential for
organisation in order to develop plans and strategies for attainment and accomplishment
of finish and end in effectual manner. The company has to analyse organisation and
market for identification of situation of business. The respective organisation has
analysed internal environment with helps of SWOT analysis and measured resources and
capabilities with VRIO model for effective outcomes. PESTLE analysis has conducted
for expanding business and achievement of goal and objectives along with profits and
gains. This both internal and external analysis help respective organisation to make
proper plan and strategies. Similarly, for competitive market analysis, Porter's five force
model has used to make decision for business. For strategic planning, management of
company has used different theories, techniques and models like Porter's Generic and
Ansoff Matrix.

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