Business Strategy: Individual Reflective Report for Desklib

Business Strategy: Individual Reflective
report
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ANSWER OUTLINE
Executive summary
The report presented an analysis for Ekletic ltd which is a footwear company. Considering the data of six
consecutive years decision-making, their impacts and driving forces are discussed. Internal, external and
competitive aspects which are affecting the organizational practice are also broadly presented. At the end
of the report impact of Robotics technology on the organizational performance is overlooked along with
some recommendations, by using them the company can eradicate potential challenge and also take
advantage of it.

Table of contents
Table of Contents
Executive summary..........................................................................................................................................................2
Table of contents.............................................................................................................................................................3
Introduction - Mission, vision and values, corporate objectives (Group business statements)............................................4
Vision......................................................................................................................................................................................... 4
Values......................................................................................................................................................................................... 4
Corporate objectives..................................................................................................................................................................4
Macro-environment (External Environment)........................................................................................................................8
Meso-environment (Competitive Environment)...................................................................................................................9
Micro-environment (Internal Environment).........................................................................................................................9
Conclusion ............................................................................................................................................................................... 11
References............................................................................................................................................................................... 12

Introduction - Mission, vision and values,
corporate objectives (Group business statements)
Mission
To enhance the footwear experience of the customers by providing high quality range of
comfortable footwear produced with sustainable processes. Providing the market the finest footwear that
meets the global standards at affordable prices.
Vision
Being a benchmark for the industry and instill inspiration and innovation in the customers. To have a
global reach successfully catering the needs of diverse consumers.
Values
 Fair competition in the market.
 Transparency in the operations.
 Passion driven approach for achieving excellence in the industry.
 Respect for employees, work, customers and society.
 Adherence to ethics, integrity and honesty.
 Environmental friendly methods for waste disposal.
Corporate objectives
 Increasing market reach through expansion in 10 countries.
 Hiking the revenues to 40% by 2016.
 Enhancing the customer experience by providing maximum satisfaction to them.