Individual Reflective Report on Business Strategy for MONLUXE Company

Business Strategy: Individual Reflective report
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Module: MOD003337
Lecturer: Your lecturer’s name here
Semester/Trimester: 2
Academic year: 2021-22

ANSWER OUTLINE
Executive summary
MONLUXE company is a well-known brand in the footwear industry who deals in the manufacturing of excellent
quality of footwear product. The firm provide their services in the different parts of the globe. The main motive of the
respective company management is to provide quality product to their customers and spread their presence all across the
globe. It has been analysed by the respective firm management that, the industry in the company is dealing is very
competitive in nature and it is very important for them to determined its feasibility. A business simulation game has been
conducted in this report in relation to MONLUXE company which helps them in taking effective decisions and developing
effective strategies.

Table of contents
Executive summary
INTRODUCTION
MAIN BODY
Mission: -
Vision: -
Values: -
Corporate objectives: -
(1) Evaluate the major strategic decisions made during the six-round BSG simulation. Reflect on one round that
stood out, why and key lessons learnt.
1.1 Year 11: -
1.2 Year 12: -
1.3 Year 13: -
(2) Reflect on relevant theoretical frameworks applicable to understanding the internal, external and competitive
environments of your business; and discuss how these frameworks helped in shaping decisions made in your BSG.
2.1 Macro-environment (External Environment): -
2.2 Micro-environment (Internal Environment): -
2.3 Meso-environment (Competitive Environment)
(3) Critically evaluate the impact of ONE specific emerging technology on the future of your business and make
useful recommendations to future managers.
CONCLUSION

Introduction - Mission, vision and values,
corporate objectives (Group business statements)
Business simulation is basically a learning experience which helps the company management in engaging with the
material properly. This assist the management of company in improving their conceptual knowledge instead of focusing on
the theoretical knowledge and present a big picture of organisational functioning in front of management. The following
report is based on the MONLUXE company which is a well-known brand in the foot wear industry (Wunderlich, 2018). The
firm provide their services worldwide and mainly focus in the market of US because of the well-developed economy and
high living standard of people. The following report is going to cover a business strategy reflective report which is based on
the MONLUXE company. This report also covers the mission vision, values and competitive of the company along with the
company major strategic decision year by year. In addition to this this report also discussed about the internal, external and
competitive environment of the chosen company and the impact of emerging technologies on the business future. In the
end this report also give recommendation to the future managers.
Mission
The mission of the MONLUXE company is to provide excellent quality of footwear product to their customers and become
their first choice. The moto of the firm is “comfort and bounce on every step”.
Vision
The vision of the MONLUXE firm is to become the best footwear brand all across the globe and live their purpose. Their
main purpose is to fulfil the client dreams, desires and expectations along with this motivate the employees on regular
basis in order to satisfied them (Mellahi and et. al., 2021). The firm vision is to be a benchmark in the market, with brands
that are admire and favoured in their sector.
Values
The core values of the MONLUXE is performance, passion, integrity and diversity. These are basically the principles
which helps them in keeping ahead in the footwear industry. It has been ensuring by the company management that all the
strategic approaches are align with the vision as well as mission of the firm. Focus must have to paid on the needs of all the
stake holders so that ultimate rate of performance can be maintaining (Revathi and Aithal, 2018). Designing, building and
selling the best footwear product in the world with the best services, experience and sustainability.
Corporate objectives
In order to become benchmark in the market and meet the vision of the company objective must have to be set in
proper manner. In context to the MONLUXE company SMART objective has been discussed below: -
 SPECIFIC: - their initial goal is to improve the market spending performance by 30 % along with the online presence.
 MEASURABLE: - this can be measure by dividing this into two matrix advertising agency spending and online
market spending. In the advertising agency spending it will track the cost per publication and in the online spending
it will track cost per click.
 ACHIEVABLE: -in the end of year 2023, the market share is improved by 6 % which means that the goal of
improving the market spending by 30 % can be achieved.