Business Strategy of Virgin Mobile
Added on 2020-12-29
14 Pages4528 Words85 Views
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment........................................................................1TASK 2............................................................................................................................................4P2 Internalenvironment and its capabilities of an organisation...................................................................4TASK 3............................................................................................................................................6P3 Competitiveness of UK’s telecommunications sector using Porter’s fiveforces model...............................................................................................................................6TASK 4............................................................................................................................................8P4 Bowman’s strategy clock model............................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness strategies refers to action course which is prepared to accomplish measurable aswell as particular goals. These types of strategies are developed through top management andalso executed through middle level employers under an observation of the top level management.The main reason behind formulating strategies for accomplishing mission, goals and objectivesof an organisation through proper utilization of the strategic thinking (Ackermann andAudretsch, 2013). Business strategy is long term planning through which an organisation canachieve its long term objectives with in particular time period. This report is based on the VirginMobile and it is mobile service provider and operate its business in United Kingdom country. Itis also subsidiary of the Virgin Media. In this given report mention about an impact as well asinfluence of macro environment on Virgin Telecommunication company. In order to analysestrategic positioning of company, Ansoff growth vector matrix also will be discussed under thisgiven report. Internal capabilities are necessary for achieving aims and objectives of firm with inspecific period of time. TASK 1P1 Impact and influence the macro environmentStrategy refers to action plan which is designed to accomplish the long term aim in aneffective manner. It is general direction which is set for an organisation and also its differentcomponents in context to accomplish desired results. Business strategy is developed by topmanagement and also helpful in achieving the long term objectives with in fixed time period.Macro environment are those factors which impact on business firm outside of an organisationand company can not control all these factors (Alsoboa and Aldehayyat, 2013). In addition tothis, mobile telecommunication sector is fast developing sector in all over the world. In UnitedKingdom, there are various telecom mobile organisations and they provide effective qualityservices to all people. Virgin mobile organisation is a service provider and also operate itsbusiness operations in United Kingdom. This firm was launched through the Virgin Group inyear 1999 and it is a first Mobile Virtual Network Operator in all over the world. Under thiscompany around 71000 staff members are working. At starting of this organisation, it wasprivate joint venture among the Virgin Group and One2One. This company provides its servicesin many different countries and also make changes in its services on the basis of demands of1
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