Influence of Macro and Micro Environment on Starbucks

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Question 1........................................................................................................................................3
Influence of macro environment on Starbucks............................................................................3
Question 2........................................................................................................................................5
Influence of micro environment on Starbucks.............................................................................5
Question 3........................................................................................................................................6
Porter 5 force...............................................................................................................................6
Question 4........................................................................................................................................7
Strategic management plan..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management plan is basically a document which helps in communicating the goals of
the organisation, setting the priorities, focussing energy, configuring the processes, strengthening
the operations and ensuring that the employees and the stakeholders work towards the common
goals. This report will focus on the Starbucks which is the largest chain of coffeehouses and is
headquartered in Washington. It is an American multinational chain of roaster reserves and
coffeehouses (Starbucks Coffee Company, 2019). The report will evaluate the impact of the
internal and external factors along with the competitiveness on the Starbucks. Various theories
and models will be used to do the analysis which will help in making a strategic management
plan for Starbucks.
Question 1
Influence of macro environment on Starbucks
Macro environment: Macro environment are those factors of the organizations which include
the external environment factors which have direct and indirect impact on the organization's
business (Schomaker and Sitter, 2020).
PESTEL Analysis: It is a strategically analytical tool which is used for analysing the impact of
external environment in the organizations
Political: the impact of the political factors referred to the political factors about sourcing the
raw materials for this Starbucks. It gathered a lot of attentions from politicians and it includes the
laws and regulations made by the political effect in the country the organization working in. The
impact of political sector on Starbuck is to follow the laws and regulations in the countries where
the organization is buying raw materials and providing the product and services. Political factors
also include the text policies and employment laws at Starbucks and it is very important for the
organizations to analyse all the political factor.
Economic: Economic sectors refers to the economic conditions of the country and the ongoing
global economic recession is the prime external economic drive for Starbucks. economic factors
are the reason of profitability for the organizations as if the country is having a good economy it
is very beneficial for the organizations to increase their profitability by providing the best quality
and services in the country.
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