Business Strategy - Barclays | Study

Running Head: Business Strategy
[Company name]
Business
Strategy
[Document subtitle]

Business Strategy 1
Contents
Part 1: Culture of Barclays Investing Bank................................................................................1
Part 2: Barclay’s CEO Antony Jenkin’s Approach....................................................................4
References..................................................................................................................................6

Business Strategy 2
Part 1: Culture of Barclays Investing Bank
Organizational culture refers to the belief, values and behavioral norms presented in the
business environment that is being adopted by the people belonging to the organization.
Culture in the current environment has become an important aspect in helping the
organization to implement successful business strategies. The culture of Barclay was being
called as a toxic culture in the environment that was not good for the growth of the bank.
Initially, analyzing the aspects of culture with the strategy formulation, it should be noted that
organizational culture creates a roadmap for the strategic implementation of activities in the
business (Carè 2016).
Thus, it can be said that the organization could effectively utilize the tool of culture in
changing the strategies at Barclays. In an appropriate cultural environment, the managers
effectively know the ways to improve the performance of the employees by encouraging
them. Before the year 2012, the organizational culture of Barclays was famous as ‘bonus
culture’ and ‘culture of gaming’. Thus, it can be said during that time strategies were
appropriately implemented and budget for bonus was kept high for the employees (Barrett
2017).
Difference between the pay of employees present in different departments of the organization
made it difficult for the employees to survive without facing jealousy and other issues. The
organization subsequently focused on the short terms gains of the business while keeping the
long term objectives aside. Also, the bank aimed to make money in an unethical way which
affected the internal and external structure of the business. Lastly, huge amount of incentives
given to the employees acted as a negative factor for the bank because it depleted the
resources of the organization to an unproductive activity (Barrett 2017).