Business Strategy

BUSINESS STRATEGY

CONTENT
 INTRODUCTION
 Mission, vision, goals and objectives of the firm
 Factors that have been considered in formulating strategic plans
 Effectiveness of techniques are used in strategic plan
 REFERENCES

INTRODUCTION
Business strategy is defined as firm's plan in order to reach
particular goals and objectives in a certain time period. A
company's policies and strategies will be succeed only if
they lead in an effective manner.

Mission, vision, goals and objectives of the firm
Goals – It is a generic action of end result by having several objectives that
must be achieved in a minim time period. For example- the prime goal
of Shine Retail Ltd. is to provide branded and qualitative services to
their customers for improving their sales and make higher profits.
Objectives – Business objectives can be measurable and may be tangible.
They are developed for short term period. The main objective of Shine
Retail Ltd. is to know customers needs or wants and to focuses on
implementing effective machinery.