Impact and Influence of Macro Environment on Organisation and its Business Strategies

BUSINESS-
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Impact and influence of macro environment on organisation and its business strategies......1
TASK 2............................................................................................................................................7
Assessment of internal environment and capabilities............................................................7
TASK 3..........................................................................................................................................10
Evaluation of a given market by applying Porter's Five Force Model.................................10
TASK 4..........................................................................................................................................11
Applying of theories, concepts, models to understand and interpret strategic directions
available to a company.........................................................................................................11
CONCLUSION..............................................................................................................................14
References......................................................................................................................................15
Books & Journal............................................................................................................................15

INTRODUCTION
Business strategy is defined as the set of competitive regulations which are developed
within the organisation for doing effective work and increasing the profits earned by the
company. There are various organisations which are working for or attracting customers and
increasing cooperative advantage for sustaining in market for longer period. Business strategy
for planning is known of initiation taken by companies to run the business properly and maintain
productivity and efficiency of functioning. The following report is based upon Morrison which is
one of the largest supermarket within UK. This organisation was founded by William Morrison
in 1899 and the headquarters are situated in Bradford London. in this report, there is description
of impact and influence of external as well as internal factors on performance of company.
Different models are used for explaining these factors such as SWOT analysis, driver
framework, porter's model and pestel analysis.
TASK 1
Impact and influence of macro environment on organisation and its business strategies
 Mission:- To provide customers and clients valuable products by best value for money
on weekly shopping.
 Vision:- To become food specialist for all people.
 Objectives:- This company has the objective to attain success in market by providing
good quality of products to people.
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PESTLE analysis:
Pestel analysis - this is a business tool which is used for or collecting details about external
factors that can impact business performance. This is basically concerned with the macro
external factors which a company considers before entering into new markets. Pestel analysis of
Morrison is mentioned below
Political factors - there are different elements which affect business activities and operations as
per the laws and regulations given by government. All the organisations working in in different
countries have to adopt the norms and regulations given by that country so that there is no
problem while conducting business operations. In context of Morrison, this company has to face
supply chain disruption within UK after the brexit scenario. When operating business in foreign
markets, Morrison is is facing a lot of challenges and has to deal with various complexities.
 Positive impact - business operations and activities within Morrison are affected by the
import duty and there is need of managing inventory in different countries like China,
UK and Asia.
 Negative impact – various rules and regulations are present which affect business
activities and operations of Morrison and these have to be managed properly as there is
continuous increase in export charges.
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