Business Strategy Analysis
20 Pages4555 Words37 Views
Added on 2021-05-05
Business Strategy Analysis
Added on 2021-05-05
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BUSINESSSTRATEGY
Table of contentIntroduction......................................................................................................................................3Part A...............................................................................................................................................4P1 Analyzing the impact and influence which the macro environment has on an organization and its business strategies............................................................................................................4P2 Analyze the internal environment and capabilities of a given organization using appropriateframeworks..................................................................................................................................9Part B.............................................................................................................................................11P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organization..........................................................................................................11Part C.............................................................................................................................................14P4: Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organization.............................................................................................................14Conclusion.....................................................................................................................................17References......................................................................................................................................182 | P a g e
IntroductionAll business organizations have many operations to perform every day. They also comprisesmission and vision for setting their goals and objectives. They adopt many strategies for theircompany to achieve those goals and objectives. They adopt number of techniques and strategies.By those strategies they can achieve competitive advantages. As the business are now morecompetitive. So organizations need to study the market very frequently and need to makestrategies according to that. This report has been prepared to explain all those strategies by whichan organizations can achieve competitive advantages. The strategies are explained according tothe porters five forces model and also a strategic plan are prepared with the help of differenttheories and concept. The discussion of this report will be in the basis of the leading airline,Eastern Airlines.3 | P a g e
Part AP1 Analyzing the impact and influence which the macro environment has on anorganization and its business strategies.Business Strategy: Business strategies refers to some plans and actions or decisions which are taken to reach thegoal of business and to achieve success in business. Strategies are long term plan which arecreated on the context of the current business situation and the changes which can happen insome recent years. These strategies also help to decide some hiring and resource allocationprocess and also help the organization to secure a competitive position in its industry (Botten,2006). Business strategies contains business goals and objectives to satisfy its customers, run itsoperation and to generate profit. The strategies help the business to grow economically. And italso fulfills the customers need by facilitating goods and services they desired.Eastern Airways made a three years strategic plan which will help them achieve their goals,provide better services to customers. It was founded in 1997. It has 15 destinations. It is now oneof the leading airline in UK. They have 25% market share in the domestic market. Their yearlyrevenue is £93 Million. So by these strategies they will achieve efficiency and they can perceiveand utilize new opportunities. They can also secure an advantageous position in its industry(Chen, 2005). Figure 1: Eastern Airways logo (Eastern Airways, 2019)4 | P a g e
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