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BUSINESS STRATAGE INTRODUCTION 1 TASK 11 Covered in PPT1 TASK 21 2.1 Evaluating strategic positioning with the help of organizational audit

   

Added on  2020-07-23

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BUSINESSSTRATEGY

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Evaluating strategic positioning with the help of organizational audit.................................12.2 Environmental audit for Volkswagen...................................................................................22.3 Importance of stakeholder analysis when developing new strategy.....................................32.4 Developing new strategy for Volkswagen............................................................................4TASK 3............................................................................................................................................53.1 Suitability of alternative strategies which are linked with market entry and growth...........53.2 Selection of Strategy.............................................................................................................6TASK 4............................................................................................................................................64.1 Role and responsibility of an personnel related with strategy implementation....................74.2 Analysing resource required for implementing a new strategy............................................74.3 Contribution of SMART targets to the achievement of strategy implementation...............8CONCLUSION ...............................................................................................................................9REFERENCES .............................................................................................................................10..................................................................................................................................................11

INTRODUCTIONFormulating plans and policies are important for every business organisation. This isbeneficial in the achievement of growth and objectives of firms which helps in their growth anddevelopment. Business should plan its strategies which are helpful in achieving lengthyretentions so that they can easily carry out their business operations in an effective way. All theactivities of firms should be carried out in effective ways in order to achieve business goals. Thepeople who are involved in business have the charge of implementing strategies which are usefulfor business operations. Effective resources should also be used at the time of implications ofnew strategy. Present report is based on Volkswagen group which is the leading company inauto-mobiles. They have developed effective strategies which are helpful in managing the fundsfor strategic planning. VW emission scandal has also been included in it (Acquaah, 2014).Effective strategies should be implemented which are helpful in making effectualbusiness plans.Report contains the study about value of stakeholders while framing different business policies,evaluation of alternative strategies which are linked with new market, retrenchment, growth anddevelopment of business.TASK 1TASK 11.1 Business mission, vision, goals inform strategic planningEvery business firm has their decided mission, vision and goals which they wants to beachieve in future so that they can get success in competitive market place. Volkswagen is aautomotive company which provides vehicles and auto-mobile services and facilities tocustomers. There are a mission, vision, core competencies, objectives and goals which helps atthe time of making the strategic plans. MissionMission is an important function that helps in meet the desired prospect of stakeholders.It helps in running and controlling a business smoothly and in an effective way. With the help ofmaking a mission a business firm can be identify their buyers and also know the range of itsgoods and services. A mission is very necessary for a business enterprise and with the help ofthis manager can motivate its employees to work in a team. In the context of Volkswagen1

company, is to become of the leading enterprise in UK. Also wants to achieve their sustainableobjectives in effective manner.Vision: In the context of Volkswagen company, it wants to provide eco friendly Chiles andbetter auto mobile services to customers. Goals: In the concept of Volkswagen company, the major goals of this enterprise is toexpand their business at national and international level. Another one goal is to be leader of auto-mobile company in the competitive market place. Objectives: Goals and objectives are not same, they has some difference. Objectives ismainly related with progress of company, in which necessary to decide target goals in effectiveway. Core Competencies: Hence, core competency of Volkswagen company, is to make somedifference in their working and smart features in vehicles so consumers can significantlydifferentiate from major competitors. 1.2 Factors that have consider when making strategic plansWhile preparing any strategic plan for the Volkswagen company,so that there includedseveral factors which directly impacts on business firm either positive or negative in nature. Dueto the same, it is necessary to determine and identify all these factors in an effective manner. Future Targets: it is required to be decided target market by the company so that theycan decided their future goals and objectives in a effective manner. For making an effectivebusiness strategy, company should effectively decide and clarify all major mission, vision, goalsand objectives of the firm. Current market situation: Another factor is market situation and condition which has tobe analysed carefully. As per the market trends, firm should develop efficient business strategy.Apart from this, market condition and situation plays important role because its uncertain innature. Customers: The last one factor is the consumer behaviour, it is necessary to properlyanalyse in effective manner. Then should provide better quality of services to them as per theirneeds and requirements. While consumers of the company has fully satisfied towards their needsand requirements so that respectively increased profitability and productivity of business firm. 2

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