Business Strategy (TASK 1).

Business Strategy
(TASK 1)

Tables of Contents
• Introduction
• Business mission, vision, goals and objectives of business
which inform strategic planning
• Factors which affects strategic plans
• Methods to develop strategic business plans
• References

Introduction
Business strategy can be defined as concept which is used
by organization to make effective decisions and plans.
Also, it guides employees to accomplish organizational
goals and objectives in most effective manner. This
presentation is based on company namely Azimo which
has successful business plan and it is seeking for financial
sources.

Cont...
Azimo is a online money transfer company which have large
market shares. The biggest strength of this enterprise is
that it make international money transfer faster, easier and
at very cheap rate.

Organisational vision, mission, goals and
objectives helps in strategic planning
Before setting business goals and objectives it is highly
important for managers to identify current needs and
demands of market. On the basis of market trends,
company should prioritise their aims and objectives. By
following this procedure, Azimo can accomplish its major
goals and also can satisfy market demands.

Cont...
Different terminologies of Azimo are follows as under:
 Mission
 Vision
 Objectives
 Goals
 Core competencies

Factors which should be considered while
making strategic plans
Organisational growth and development totally depends
upon the strategies of company. If organization will have
effective strategic plans then their chances of success will
also be high.

Cont...
There are many factors which can affect business strategies
and these are follows as under:
 Innovation
 Management
 Stakeholders

Methods to develop strategic business plans
There two main methods, to develop strategic business plans
and these are follows as under:
 BCG growth sharing matrix
 Ansoff's matrix

BCG growth sharing matrix

Ansoff's matrix

References
Parnell, J.A., 2010. Strategic clarity, business strategy and
performance. Journal of Strategy and Management. 3(4).
pp .304-324.
Scholes, M.S., 2015. Taxes and business strategy. Prentice Hall.
Torrent-Sellens, J., 2015. Knowledge products and network
externalities: implications for the business strategy. Journal
of the Knowledge Economy. pp.1-19.

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