Business Strategy for the Telecommunication Industry

Added on - 21 Feb 2021

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Business Strategy -Telecommunication Sector
Table of ContentsINTRODUCTION...........................................................................................................................3TASK1.............................................................................................................................................3Influence of environment on Virgin Media.................................................................................3TASK2.............................................................................................................................................6Internal environment and their capabilities for Virgin Media.....................................................6TASK3.............................................................................................................................................8Outcomes of Porter's Five Force Model......................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness strategy is a method of business which is use by the organization for attract theconsumers, competing successfully in competitive market, marking company performancestronger and for achieving the goal and target of an organization. Business strategies are alsobeneficial clarity, focus and direction for business. With the help of business strategies, businesscan better understand the current business environment and achieve long term business goals.Virgin Media is British organization which provides telecommunication services such astelephone, television and internet services in UK. The company headquarters is established inHook, Hampshire. The company is established in 2006 by the John C. Malone. In thisstudy willdescribe about the influence of environment on Virgin Media and also represent vision, missionand objectives of Virgin Media. The report will also include the internal environment and theircapabilities for Virgin Media. The report will also explain about evaluating and apply outcomesof Porter's five force model. In the end of this report will conclude the interpreting strategicdirections.TASK1Influence of environment on Virgin MediaVISION:Company vision to provide highly attractive communication services at the lowestprice.MISSION:The mission of Virgin Media is amking persons life easy and comfortable.OBJECTIVE:The company objective is for medium to long term target.Company design long strategy for organization growth.PESTLE analysis:Pestle analysis a method which is use by the marketers or an organization forevaluating and monitoring the macro environment components that influence and impact the oncompany (Rastogi and Trivedi, 2016). The main components which are use in pestle as follows:Political factors:Political environment means political and government conditions of a country.Political forces are applied at every country, and they are very much responsible for affectingbusiness environment. Political stability of a country leads to economic stability and that isresponsible for better sales and the profit of an organization. Political factors are also impactedand influencing the strategic decision and tactical conditions of Virgin Media (Zahari and Romli,2019). Just because Virgin Media operate a various countries and each and every country
political stability, condition, laws and rules are different. Virgin Media sales their products indifferent country that is impacted by the government attitude towards the foreign brand. Thepolitical condition of a country also impact the supply chain of Virgin Media. Therefore, thedecisions and the tactical action, management of an organization have to design as per thegovernment rules and norms. If a country, political conditions stable than company can don't faceany kind of problem at the time of import and export.Economical factors:Economic factors also play significant roles in the business climate orenvironment. The situation of economical condition of country and the world decide that howmuch revenue and profit will earn by the business. Virgin Media company is also impacted bythe economic condition of the market, but the management team of organization design andshape the price of their products as per the people capabilities (Rastogi and Trivedi, 2016).Those price strategies give chances to people to buy or purchases Virgin Media products also itwill manage company buy and sale process. Economic conditions such as recession, tax andinterest rates, low, policies extra are impacted the Virgin Media business environment also thestrategic decision and the tactical action.Social factors:Social factors are those components, which are make impact and influence by theperson or individual attitude, lifestyles, personality, their belief and values. These factors areimpacted a business very deeply. For these it is important for an organization to learn about localmarket before going for international market (Akter and et.al., 2016). For Virgin Media it isimportant to learn about the social condition of a country, the age group of society, their interest,belief and values. This awareness is helping an organization for surviving long time. If VirginMedia have detail knowledge about their local market than they are efficiently sales their productin market and customers also show their interest. But company policies and norms are differedfrom the society, company products and service hurt the society people believe and values than itwill be directly impacted on the Virgin Media productivity and company can't survive in localmarket.Technological factors:Technological factors is very important nowadays. At every level ofbusiness such as marketing. Finance, sales etc. at all level technologies are use. Virgin Media isalso used various modern technology for telecommunication services in market. Company alsouse modern technology for designing the new communication strategies (Zahari and Romli,2019). But if in condition, Virgin Media not adopt the latest technology for enhancements their
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