Business Strategy of EE Company, UK
Added on 2020-10-22
11 Pages2422 Words341 Views
BUSINESS STRATEGY
EXECUTIVE SUMMARYReport on Business Strategy explained the macro and micro environmental factors thataffects decision making and organizational structure of EE Company, UK. PESTLE, SWOTanalysis, Porter’s Five Forces Model were conducted to identify the strengths, weaknesses,capabilities and outcomes of EE Company. This report also discussed SMART objectives,mission, vision, tactical and strategic decisions, business objectives and levels of strategy of EECompany.1
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Frameworks to analyze the impact of macro environment on EE Company and its businessstrategies......................................................................................................................................3P2. Analysis of Internal environment and capabilities of EE Company.....................................5P3. Porter’s Five Forces Model to evaluate the competitive forces for EE Company................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................102
INTRODUCTIONBusiness strategy is the determinant, pattern or common thread of actions, resourceallocation and decisions about how an organization achieves its goals, missions or objectiveswhich can be long or short term. The report on Business strategy deals with the analysis ofinternal and external environment of Everything Everywhere (EE) Company which is a UKbased Telecommunications service provider. The study is conducted to analyze and evaluateinternal and external environment of organization to identify the strengths, weaknesses,capabilities, competitive outcomes that might affect firm’s business and strategic decision.Research will also develop and suggest various strategies, tactical decisions and objectives forEE Company to attain competitive edge and market position.TASK 1P1. Frameworks to analyze the impact of macro environment on EE Company and its business strategies Impact of Macro environment on business organization and its strategiesOrganizations are depended on the external environment where they exist from which itutilizes resources and attracts customers to supply goods and services thereby conduct businessoperations successfully. Good planning which is a necessary part for EE Company for which agood knowledge of external environment and factors that can hinder its business and strategiesare also required (Astrachan, 2010). Analysis of these elements, challenges and trends wouldbenefit the firm in identifying threats and opportunities in an efficient manner and shorten timetaken to react those jeopardies. External environment consists of three elements; Physical, Socialand Competitive environment which are uncontrollable and influences the business strategiesand decision making process. The political and social environments are further divided intoPESTLE factors which are external influences that are beyond the control of business that canhave a positive as well as negative impacts.Macro environment analysis to determine and inform strategic management decisionsPESTLE Analysis of EE Company to identify external environmental factors3
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