Understanding the Process of Strategic Planning

Business Strategy
(Understanding the process of strategic
planning)
Task 1

Table of Content
• Introduction
• Mission vision
• Goals & Objective
• Core competencies
• Factors affecting business
• Techniques for strategy evaluation
• References

Introduction
 Strategic planning is a process of setting priorities or
main goals which firm wants to achieve.
 For increasing the effectiveness of this process Jack &
Jerry need to consider factors exist in the business
environment.

Mission, vision
Vision: Vision is the place where a firm or person wants to
see itself after some years. Vision of Jack &Jerry is to offer
safe and environmental or sound friendly vehicles to its
customers.
Mission: Mission is the objectives a firm wants to achieve
by undertaking various commercial operation. Mission of
the company is to create or maintain strategic partnership
with its customers