Unit 32 Business Strategy Report

Unit 32 Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
P 1 Analysis PESTLE and SWOT analysis of the organisation .................................................1
LO 2 ................................................................................................................................................3
P 2 Internal Analysis (SWOT Model):........................................................................................3
LO 3 ................................................................................................................................................4
P 3 Analysis of competitive environment utilising the Porter's Five force model......................4
LO 4 ................................................................................................................................................7
P 4 Assessment of various kinds of strategic paths available to the company ...........................7
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Business strategy can be interpreted as the course of act or set of judgement that aid
enterprises in accomplishing business objectives. It is an important plan which administration
utilization to secure competitors view in the market, carry on their operations. It is a set of
competing for decision and activities which business utilises to attract consumers. Compete
successfully, transformation execution and accomplish objectives of the organisation (Akter and
et.al., 2016). This study id based on Unilever. It is the British Dutch transactional consumer
goods organisation. The report will analyse the internal and external capabilities by utilising the
PESTLE and SWOT analysis of the organization. It will investigate the competitive environment
using Porter's Five force model within the organisation.
LO 1
P 1 Analysis PESTLE and SWOT analysis of the organisation
Business strategy of Unilever:
As one of powerful as well as flushed organisations in global with various booming
brands, the selected company has chance to enlarge into international markets which it is not yet
operational in, in relation to gain a way to consumers approximately world. Selected company
foremost come in an international market to compete globally by come in just one or choose few
international marketplaces which are supported by strengths of fur key brands like Sunsilk, Lux,
Rexona and Dove. An international concept utilised by the selected company is desirable to local
concepts because the selected company can more merge their operations and directs on set brand
image and honour which is uninformed from nation to nations (Higgins, Omer and Phillips,
2015).
Mission and Objective of Unilever:
The mission statement of Unilever is to conclude that the firm expands into the
international market in relation to gain access to consumers worldwide. The objective is to bring
their knowledge and global expertness to the services of localised consumers follows the firm to
produce many nutrition, hygiene and personal acre goods with successful brands.
In order to that, Unilever needs to identify the internal and external capabilities of the
business, so that they are determined the PESTLE analysis as external and SWOT analysis as
internal capabilities for implementing the business strategy (Kourdi, 2015).
1