Strategic Issues and Recommendations on Apple

BUSINESS STRATEGY
STRATEGIC ISSUES AND RECOMMENDATIONS ON APPLE
1

BUSINESS STRATEGY
Executive summary
In the research report, Apple Inc. has been taken as an organization to see the strategic issues on
what could come inaction of its future operations. The assignment will briefly discuss the
strategic issues as well as on recommendations that can help the company to improve its future
operations to attain sustainable growth.
2

BUSINESS STRATEGY
Table of contents
Table of contents..............................................................................................................................3
Introduction......................................................................................................................................4
Situational analysis of industry structure for its strategies..............................................................5
Apple’s strategic internal issue and problem...................................................................................6
1. Cloud service............................................................................................................................6
2. Internet services.......................................................................................................................7
3. Competition..............................................................................................................................7
4. Social.......................................................................................................................................8
SWOT analysis:...........................................................................................................................9
Apple external acquisitions:..........................................................................................................11
PESTEL analysis:......................................................................................................................11
Recommendations..........................................................................................................................12
Recommendations to compete in outside acquisitions..............................................................13
Recommendations to socialize...................................................................................................13
Recommendations to compete with competitors.......................................................................13
Recommendations to improve I cloud and internet services.....................................................14
3

BUSINESS STRATEGY
Recommendations to build an effective organizational structure..............................................14
Generic strategic recommendations to improve the performance of apple for their future course
of operations..................................................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
4