Business Strategy for Vodafone: Impact of Macro Environment, Internal Environment Analysis and Capabilities

Business Strategy
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Applying appropriate frameworks analyse impact and influence of macro environment and its
strategies. ....................................................................................................................................3
Analyse the internal environment and capabilities using appropriate frameworks. .................9
Applying Porter’s Five Forces model evaluate the competitive forces of a given market.......11
Applying a range of theories, concepts and models, interpret and devise strategic planning ..14
Actions plan:.............................................................................................................................16
Recommendations are missing here:.........................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
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INTRODUCTION
Business strategy involves the strategic involvement in which implementation and
formulation of gaols as well as initiative is perceived on behalf of stakeholders. It is also be a
documented forum with this organisational value and gaols both get processed over balanced
manner and it is also be pertain with support of key principles that outline standardised
objectives of the company (Altin and et. al., 2018). It induced continuous based success and
development of an organisation with this possibility to perceive prefectural range of benefits in
processed in effective manner. The report below is based on Vodafone that is a British
multinational telecommunications company and having a global headquartered in Newbury,
Berkshire, England. The report below comprised of impact and influence over micro
environment and business strategy, organisational internal environment and capability, porter’s
five forces model within specified sector and model, theory and concepts that assist effectual
understanding that is available within strategic capabilities.
MAIN BODY
Applying appropriate frameworks analyse impact and influence of macro environment and its
strategies.
The macro environmental factor is a basis that induced direct and indirect based
implementation over working tendency with this performance and productivity get influenced on
clear manner. There are few internal and external factors that is as briefly explained below as:
Different strategic planning techniques
Benchmarking: It is a tool and technique that is used by the management of a business under
which standardised range of benefit is altered in successful manner (Brown and Brown, 2019). In
this Vodafone get capitalise its working performance and set standardised platform so as to
achieve higher sustainability and for that effectual range of strategies and initiatives get applied
so that working tendency and possibility to process higher success is pertained in flexible
manner.
Business analysis: It is an analysis that is performed by the management of Vodafone under
which different kind of strategies get collected and performed with support of perfection. there
are a lot of market competitor and all have induced different strategies so as to attain higher
market share with wider customer base. In this research and development department of
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Vodafone analyse the working performance of company so that sales and profit maximisation
attained in comfort manner.
There are different framework that is used by Vodafone so as to enhance profit credibility
and balance within working standards that is as clearly explained below as:
Stakeholder analysis: It is an analysis that is used by the management of Vodafonr under
which all the associated members and their working is supported with this favoured amount of
change within the project is processed as by enhancing and advancing working relationship
(Dau, Moore and Kostova, 2020).
(Source: Stakeholder analysis, 2019)
STEP 1: It is an initial stage within this Vodafone analyse the working tendency of all its
stakeholders such as supplier, customer, government, employee, buyer and many other as well.
For this suitable interest of all about the adequate project is processed in timely constrained.
STEP 2: It is an another stage within this Vodafone and its management make clear
optimisation about the interest of all the stakeholder and that is completely dependent over power
grid analysis and that is as summarised below as: High power, high interest: Vodafone always get specified range of changes over the dif-
ferent stakeholder within this interest and power of all each get analyzes (Liu and et. al.,
2020). In this the involvement and performance of all the employee and management is
processed with this effectual relation is developed with all.
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 Low power, high interest: It is a basis with this stakeholder having lower power and
higher interest as the one having less involvement get cultivate and for that suitable or re-
quired information is processed by Vodafone with perfection (Brown and Brown, 2019).
 High power, low interest: These are the stakeholder having higher power but lesser inter-
est towards decision making thus all the respective information and decision get shared as
per appropriateness with this they have aware about the change.
 Low power, low interest: It is the one having lower power and lower interest thus they
doesn’t induced wider impact over the working of company and project thus management
process all the necessary information as in timely constrained or as per need (Centobelli
and et. al., 2020).
STEP 3: It is the final stage within which Vodafone and its management make effectual
understanding about the stakeholder and its influence over the project (Njoroge and et. al., 2019).
For this adequate relations get developed with this emphasised range of benefit and market value
is processed so that working proficiency and productivity both get enhanced perpetually.
PESTLE Analysis: It is an analysis that provides clear evidence about the external basis that
induced direct impact over the performance and productivity of Vodafone and it is as described
below as:
Political Vodafone worked in many of countries and with have faced tough competition
in Italy and Spain and in mid of year also facing pressure in South Africa as
well (Dau, Moore and Kostova, 2020). In regardless of all management
maintain organic growth and success as by 0.3% EBITDA up by 3.1 % and
EBIT BY 9.4%. In the year 2018 the Vodafone Qatar get sold to Qatar
foundation as it is a joint venture in between both so as to enhance the decline
amount of sale and to maintain clear settlement to receive handset financing.
In addition company received higher growth in UK, Europe and Germany as
they have repositioned themselves to increase price competition.
Economic It is a basis that is dependent over the economic prospect of nation and
Vodafone has worked with clear vision and mission that is designed with
support of effective strategies with this ability to drive long term success and
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better return in term of capital advancement is processed with perfection.
Vodafone is taking cost base advancement with support of digital technologies
as with this management deleverage the balance sheet in clear manner. For this
ability to operate functional and operational transformation is developed
systematically (Pang and et. al., 2019). The direct based focus and substantial
success used to synergies the run rate in this better outcome is developed by
company.
Social The socio-cultural factor is dependent over the profound impact with this sales
and profitability get processed with specified manner (Kumar and et. al.,
2021). The preferred change within the living standards is always been induced
direct impact over the financial health of the company. The growing demand of
internet induced successful impact over Vodafone as customer get facilitate
toward advance demand with the purpose of work and entertainment both.
Technological The Vodafone attain high target for transformation from side to side a
rehabilitated focal point on operational excellence and target a more reliable
commercial performance transversely the whole cluster. It used to build and
support customer loyalty and engagement as Europe become the leading TV
and platform intended for content distribution by means of 22 million active
users. Vodafone maintain clear focus over optimisation of asset with this
sustained network and effective leadership is maintain as by advancing
infrastructure partnerships and leading gigabit networks.
Legal The merger of Idea and Vodafone comes under the light of legal scrutiny
connected to issues of raise demand for dues (Liu and et. al., 2020). The
Hutchinson in 2007 also acquired by Vodafone with this tax amount was
charged about $2.5 billion by the Indian Income Tax Department over declare
purchase. In this transaction is given to Vodafone about 67% and deal also
removed right over Hong Kong based company in India (Yeow, Soh and
Hansen, 2018). In after 2012 supreme court passed a judgment in favour of
Vodafone as tax is levy overseas in between formed and incorporate outside
India.
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