Sample Business Strategy - Vodafone Assignment
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Added on 2021-02-19
Sample Business Strategy - Vodafone Assignment
Added on 2021-02-19
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Business strategy
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Application of appropriate framework to analyse impact and influence of macroenvironment............................................................................................................................3TASK 2............................................................................................................................................6P2 Evaluate the internal environment and capabilities...........................................................6TASK 3............................................................................................................................................9P3. Porter's Five Force model for evaluating the competitive forces ....................................9TASK 4..........................................................................................................................................11P4. Apply a range of theories, concept and model, interpret and devise strategic planning forVodafone..............................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONBusiness strategy consists of set of tactical decisions which help in formulating astrategical action plan that support an organisation to get accomplished with its goals andobjectives. These formation of strategies provide a pathway along with set of activities to beperformed for achieving the pre-specified organisational objectives. Vodafone group plc is aBritish Multinational telecom service provider organisation which has its headquarter inNewbury, Berkshire. Vodafone is consider as the largest mobile network throughout the worldwhich provides its services in approximately 25 countries. This report contains an evaluation ofmacro environment through PESTLE and Stakeholder analysis along with VIRO and SWOT todetermine the internal capability of company for dealing with competition. In addition to this, italso explains about Porter's Five force model and Ansoff matrix along with Porter's genericstrategies to determine most suitable strategy for developing a strategic action plan to achievecompetitive advantage.TASK 1P1 Application of appropriate framework to analyse impact and influence of macro environmentExternal environment is defined as the combination of several attributes that existsoutside an organisation but, directly influence the functioning of organisation in both positiveand negative manner (Aubry and et. al., 2012). Hence, for ensuring smooth running of business,it is crucial for Vodafone to perform external environment analysis on continuous basis forhaving an understanding regarding trends or changes that are present in external environment. Sothat, organisational strategies can be formulated accordingly for ensuring effective execution ofbusiness operations and accomplishment of organisational mission, vision and objectives that arementioned below:Mission:- The mission of Vodafone is “to enrich the lives of customer through the uniquepower of mobile communication.” Vision:- The main vision of Vodafone is “to develop a world class digital experience toconnect and inspire each individual for building a better tomorrow”.Objectives:- The objectives over which Vodafone work are mentioned below:To become most loved brand through continuously delivering delightful experience byoffering meaningful innovation within services.
To become most respected company through leveraging the innovation and technology tocatalyze social prosperity, inclusive and digital literacy.Hence, in order to accomplish these, Vodafone is required to formulate strategy whichprovide pathway to achieve these objectives and for this, company is required to performexternal environment evaluation with the help of PESTLE (Burgess and Radnor, 2013). It refersto a strategical tool which work over six major factors that are present in macro environment toformulate best possible strategy by identifying the opportunity or threat present in externalenvironment. The PESTLE analysis of Vodafone is mentioned below:Political:- This factor perform analysis over governmental affairs of particular countrylike modification performed in political policies, rule etc. within a specific time period. UKenjoys political stability and also consider as successful nation in context of corruption control,governmental efficiency and regulatory quality. Vodafone is required to follow severalregulations passed by government for taking valid strategic decision in order to remainsustainable at marketplace. It includes communication Act 2003, which regulates thetelecommunication medium by adding restriction over Wi-Fi broadband networks that areoperating without permission. Economic:- It consists of factors like foreign exchange rate, inflation-deflation, taxes etc.Though UK ranked as 5th largest economy in term of its GDP, but still the economic crises lefthuge influence over financial health of businesses as well as people operating their (PESTELanalysis of the UK, 2019). Hence, it have a negative influence over Vodafone's growth as thedisposable income of people in UK is low because of which it has to offer services at lower price(Cacciolatti and Lee, 2016). This highly affect the strategic decision of Vodafone as nowcompany have to formulate such strategies which support in saving the cost of company so thatprofit can be earn from market by reducing internal expenses. Social:- This includes taste and preferences of customers belongs to particular region inwhich company perform its services. In UK, majority of population comes under the age groupof 16-75 years that are using smartphone and demand for a network offering higher speed. Thisproves to be greatest advantage for Vodafone as it offers a high speed network i.e. 4G internet atlowest possible frequency rate. It influence the tactic actions taken by Vodafone as promises todeliver high speed network which support company in increasing its customers base. But to
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