Business Strategy - VW AG | Report

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Business mission, vision, objectives, goals and core competencies which inform through
strategic planning.........................................................................................................................3
1.2 Analysis the factors which considering to formulating the strategic plan.............................4
1.3 Evaluates effectiveness of different techniques which is used to carry developing strategic
business plan................................................................................................................................5
TASK 2............................................................................................................................................6
2.1 Analysis the strategic position of VW AG with carrying organisational audit program.......6
2.2 Carry environment audit of VW AG.....................................................................................7
2.3 Significance of different stakeholders analysis with operating new strategy in VW AG.....8
2.4 New strategy for VW AG......................................................................................................9
TASK 3............................................................................................................................................9
3.1 Analysis the appropriate of alternative strategies..................................................................9
3.2 Justification of selection strategy.........................................................................................10
TASK 4..........................................................................................................................................10
4.1 Roles and responsibilities of different employee who change with implementing the
strategy.......................................................................................................................................10
4.2 Analysis the resources requirement for implementation of new strategy............................11
4.3 Evaluation of SMART objectives to carry implementation strategy...................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business strategy is creating through development of the vision of each company. It
determines various activities which assist to grow operation and performance for development.
In this aspect, mission and vision is creating that demonstrate effective feature and performances
to dealing with various situation (Abdi Mussa, Dominic and Thamaraiselvan, 2013). With the
help of effective strategy and planning, the company can deal with formulation of business plan.
In this context, present report is based on VW AG which is determines plan in business strategic.
They are dealing in automobile industry to produce effective results and performances within the
business environment. In the present report, business strategic plan is carrying on Dragon den
BBC TV show which determines effective results and performances with implementing strategy.
In this context, report is covers mission, vision, objectives and goals of the company to formulate
ideas. Furthermore, it includes factors which creating impact on the outcomes and results of the
enterprise.
TASK 1
1.1 Business mission, vision, objectives, goals and core competencies which inform through
strategic planning
Mission
Mission is determining with different set of purposes that assist to maintain operations of
the company which enhance revenue and profits of Neil Westwood’s Magic Whiteboard. In this
aspect, the company can easily make smooth functioning and growth in effective way. They have
different mission such as creating value for each customer of the chosen firm, maintains loyalty
in the enterprise and enhancing market share at workplace (Oelze, Hoejmose and Millington,
2014).
Vision
Vision is also maintains things that helpful to attain future results. It is also helpful to
make sure that targets and growth in effective parameter. There are certain vision is creating to
make sure that overall targets can be attains. It includes getting most valuable customers and
staff member so that they can attain growth. They are also wants to includes innovative products
and services within the business environment which make sure that overall targets can be attain
(Abdi Mussa, Dominic and Thamaraiselvan, 2013).