Analyzing the Impact of Macro Environment on Business Strategy

This presentation focuses on analyzing the impact and influence of the macro environment on a given organization and its strategies. It covers the Pestal analysis, which includes political, economic, social, technological, environmental, and legal factors. Additionally, it explores the internal environment and capabilities of the organization using the SWOT analysis framework. The presentation also discusses the application of Porter's Five Forces model to assess the company's profitability and competitive position. Finally, it highlights the range of theories, concepts, and models relevant to business strategy.

INTRODUCTION
 Business strategy is a set of actions and decisions which have to be taken to achieve a p
articular objective or aim in the business.
 For a long run of the organisation this strategy has to be made so that they have a destin
ation and a direction to achieve.
 There has to be a study of the external and internal factors which are supposed to be sys
tematically managed otherwise the organisation can not work efficiently.

P 1. Applying appropriate frameworks analyse the impact and influen
ce of the macro environment on a given organisation and its strategies.
 Pestal analysis is political, economic, social, technological, environmental and legal fac
tors.
 For any company’s long run there has to be a detail study of these factors so that they c
an grow faster and can make profit for a long run without any other disturbances.
 The company must know these factors so that they can make the company work more e
fficiently and this way they can take decisions for the company.
 These factors are the analysis of the external factors of the company.

P 2. Analyse the internal environment and capabilities of a given orga
nisation using appropriate frameworks.
 Swot analysis is the detail study of the external and internal factors of a company or an
organisation so that they can work efficiently and make profits.
 This can help them with decision making and can also help them for a long run so that t
hey can remain stable.
 Swot stands for Strength, weakness, opportunity and threat.

P 3 Apply Porter’s Five forces model.
 Porter’s five forces are the told to find out the lever under profitability of the company
which analysis the strategy management of the company.
 The manager of the company, Kellogg’s can use the model to find out ways to achieve
more profitability of the company and how they should take measure to not let the com
petitors come slower to them.
 Porter five forces model includes threat from substitute products, bargaining power of s
upplier, threat of new entrants, bargaining power of buyers and rivalry among the existi
ng player.

P 4 Range of theories, concepts and models.
 Kellogg’s is a brand that matters through providing its customers food and the visions o
f Kellogg’s is to delight and enrich the customers.
 Thrive and flourish the customers who consume Kellogg’s is the purpose of this compa
ny.
 The history of Kellogg’s drives the company to look forward to tomorrow.

REFERENCE
 Akter, S and et.al., 2016. How to improve firm performance using big data analytics
capability and business strategy alignment?. International Journal of Production Economics,
182, pp.113-131.
 Apenko, S., 2017. Human resource management of innovative projects in the context of
business strategy. Strategic Management. 22(1). pp.3-6.
 Balon, V and et.al., 2019. BUSINESS STRATEGY & DEVELOPMENT. Navigation. 2(3).
 Baraibar‐Diez, E., Odriozola, M.D. and Fernández Sánchez, J.L., 2017. A survey of
transparency: An intrinsic aspect of business strategy. Business Strategy and the
Environment. 26(4). pp.480-489.