Analyzing Macro Environment and Strategic Management Decisions of Vodafone

Business strategy
1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Analysing the way macro environment and the way it determines Vodafone strategic
management decisions............................................................................................................4
TASK 2............................................................................................................................................8
Critically evaluating the organisation internal environment and its capabilities...................8
TASK 3..........................................................................................................................................11
Devising some appropriate strategies for improving the companies competitive edge in the
market...................................................................................................................................11
TASK 4..........................................................................................................................................13
Producing a strategic management plan for an organisation................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
2

INTRODUCTION
Business strategy is defined as a plan which is created by manger in an organisation for
achieving the set goals and objectives. In other term, it can also refer to as long term planning.
The objective of business strategy is to set overall objectives for company and create a plan for
achieving the target. Formulation of strategy, assist in smooth functioning of business. Strategic
planning has great importance in services sector such telecommunication industry. An effective
strategic plans supports n organization in delivering quality services to customers. Strategic
planning also helps firm in gaining competitive advantage. It helps an enterprise in providing
inappropriate response to changes in business environment.
The report will include critical analysis of macro environment. It will have focus on
determining the changes in external factors influence management decisions. There will various
models such as PESTLE and SWOT analysis will be used for addressing the changes which
might takes place internally or externally.
TASK 1
Analysing the way macro environment and the way it determines Vodafone strategic
management decisions.
Vodafone is a British multinational company which has its headquarter in London. Business
entity has achieved fourth position in context of number of customers. An organisation has its
own networks in more than 25 countries. Vodafone company provides both telecommunication
as well as It related services in 150 countries.
Mission, Vision and Objectives of Vodafone company.
Missions: Vodafone mission is to deliver high value to its customers. It also intends to provide
high return to shareholders. The mission of an organisation is to enhance lives of customers by
providing them unique power of mobile communication services. Business entity mission is to
gain customer loyalty.
Vision: The vision of an enterprise is to achieve leadership position in telecommunication
industry.
Objectives: primary objective of Vodafone is to earn high profit. Other purpose of an enterprise
is to expand business operations globally.
3

Definition of strategy
Strategy can be defined as plan of action which is designed to achieve long term business
goals or objectives. It can also refer to as direction set for an organisation to accomplish desired
state in the future. Manager in Critically evaluating the organisation internal environment and its
capabilities (Grant and et.al., 2014 ). Manager in Vodafone organization should formulate an
effective strategy as this will assist them in dealing with uncertain situations.
Role of strategy to achieve business objectives:
Strategies plays crucial role in driving firm towards achievement of desired objectives.
An effective strategy supports business entity in eliminating the barriers which might occur in
accomplishing desired targets. It helps in identifying the activities which are required to be
executed in order to achieve desired targets. Planning of strategy also assist management in
determining the amount of resources which will be required for executing various activities. It
also helps in ensuring proper utilisation of resources.
The characteristics of strategic decizions , directions of your chosen
company.
The important characteristics is that all the decisions are made by the manager
considering the market as well as changes in external factors in business environment. Strategic
decisions taken by the management has assisted an organisation in improving performance.
Companies strategic objectives are clean, an organisation intends to cater the needs of customers.
Strategic approach of company is completed based on the to issues like privacy and content
builds trust and grows our customer base in mature markets. In addition to this, This strategy is
based on our assessment of the key CR-related opportunities and risks for business.
Different strategic planning techniques
Strategic planning can be defined as a procedure of establishing mission, objectives and
then formulating as well as implementing strategies to achieve desired targets. Strategic
planning techniques supports management in making suitable business decisions. The different
types of strategic planning tools and techniques are:
4