BUSINESS STRATEGY.

BUSINESS
STRATEGY

CONTENT
Business plan
Vision mission goals and objectives
Factor which may affect it
Techniques for evaluation

This presentation consist of strategic analysis of a newly
developed business plan by an individual. A representation
of all factors which may impact and assist in doings so are
given in this presentation.
INTRODUCTION

BUSINESS PLAN
The plan for business is as follows:
 Developing a website
 Acquisition of products through various sources
 Marketing of it through various mediums
 Providing customers with best services
 Reviewing the plan

1.1 Business missions, visions, objectives, goals & core
competencies
Strategic planning includes various elements which
helps in its proper operations. These elements
are:
 Mission
 Vision
 Objectives
 Goals
 Core Competencies

1.2 Factors that have to be considered when
formulating strategic plan
Factors which may affect formulation of strategic plan are:
 Organisation Structure
 External Factors
 Internal factors
 Stakeholders
 Political factors
 Technological factors

1.3 Effectiveness of techniques used while strategic
business plans
Two techniques are used:
 Boston Consulting Group portfolio matrix
 SPACE (Strategic Position and Action Evaluation
matrix)

CONT...
Boston Consulting Group portfolio matrix
 Dogs
 Question Mark
 Stars
 Cash Cows

CONT...
SPACE analysis is Strategic Position and Action Evaluation matrix
 External (industry attractiveness and environment stability)
 Internal (competitive advantage and financial strength)

REFERENCES
Elliot, S., 2011. Transdisciplinary perspectives on environmental
sustainability: a resource base and framework for IT-enabled
business transformation. Mis quarterly. 35(1). pp.197-236.
Hahn, T., Kolk, A. and Winn, M., 2010. A new future for business?
Rethinking management theory and business strategy. Business &
Society. 49(3). pp.385-401.