Allure Fashion LTD Business Plan

This document presents a detailed business plan for Allure Fashion LTD, a company specializing in female clothing and accessories. The plan covers various aspects, including business overview, product and service descriptions, market analysis, competitor analysis, marketing strategy, operations and logistics, costs and pricing, and financial forecasts. It provides a comprehensive roadmap for the company's growth and success.

Allure fashion LTD.
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Table of Contents
Table of Contents
Business Overview.........................................................................................................................................3
1.1 Business summary:..............................................................................................................................3
1.2 Business aims:.....................................................................................................................................3
Products and services.....................................................................................................................................4
2.1 Describe the core product/service you are going to sell:....................................................................4
2.2 Explain your business’s product/service USP.....................................................................................4
The market.....................................................................................................................................................5
3.1 Describe your typical customer...........................................................................................................5
3.2 Where are your customers based?.......................................................................................................5
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your

product/service..........................................................................................................................................5
Market research..............................................................................................................................................6
Competitor analysis.......................................................................................................................................7
Marketing strategy.........................................................................................................................................8
Operations and logistics.................................................................................................................................9
Costs and pricing strategy............................................................................................................................10
Financial forecasts.......................................................................................................................................11
REFERENCES............................................................................................................................................14

Section One
Business Overview
1.1 Business summary:
Allure fashion ltd company is a non government company registered in Mumbai. which mainly
deals in female clothing nag accessories. Company can sale cloth all over the world through digital
platform. Initially company provide only female clothing to customer and generate profit but now
company want to expand business by providing various type of product which leads to increase
profitability. It is the fast growing company in textile industry because they deliver various type of
product such as accessories and t-shirt , skirt ,shorts , make-up product and earning etc. Allure company
provide latest designer and unique product to their loyal customer at the reasonable rate which leads to
enhance customer base , profitability and sustainable growth off the company. present report will include
all plans which are adopted by company such as operational plan , financial plan and strategic plan.
1.2 Business aims:
Allure fashion ltd company determine their aims these are-
 They want to create huge customer base and enhance profit margin by 2% till the end of the 2020.
 They determine the aim that must be achieve in 2021. The aim is increase profitability margin by
5% so they can gain market share which leads to increase staff retention.
 In 2022, Allure fashion ltd company way to increase profit margin by 8% that helps to sustainable
growth.
 They want ton increase profitability margin 10% (approximately) that indirect need to build
reputation in the market.

Section Two
Products and services
2.1 Describe the core product/service you are going to sell:
Initially Allure fashion ltd company provide only female cloth but recently they expand business
so they deliver several core product to customers. company provide these product men's wear like jeans ,
shirt etc and female wear like shorts , skirts , top etc. Further they also provide make up product like
eyeliner , Kohl , cream , lotion etc.
2.2 Explain your business’s product/service USP
Allure fashion provide those products which differentiate from its competitors because they
provide quality product at the lower cost. company also provide those products according to customer
need which make unique selling proposition of the product . They also create brand image in the market
by advertisement , promotional activities that helps to create unique product in the market.
2.3 Describe any other product/service you are going to be selling:
Allure fashion should deliver other products like Kids wear , designer jewellery and other product
according to customers needs and preference.

Section Three
The market
3.1 Describe your typical customer
Typical customer are those customers who respond to product and services of the company.
company prepare such strategy to enhance loyal customers of the company.
Customer have habit of spending more money to buy brand product of the company at the stated price.
All customer has different personality and own perspective to respond to product which impact on
company profitability.
3.2 Where are your customers based?
The huge customer base presence in United kingdom , united state and other country. recently
company want to expand their market so they establish new branches into the various country.
3.3 Explain the Branding that you have chosen, and how it prompts your
customers to buy your product/service
We choose corporate branding and image in the market place which prompt to attract customers.
Corporate branding overall impact on business activities if corporate branding is strong then sales
of product would also increase. corporate branding leads to increase identification and also target
the market so they can provide product according to customer need and preferences. customers
easily rely upon their product and service which leads to increase loyal customer base that leads to
increase profitability.

Section Four
Market research
(Explain your market research with full Harvard references)
Allure fashion company adopt various type of market research which helps to gather information
to target the market by providing innovative product. Company can used to segmentation according to
geographic so they can target the customers. Company gather data from -
Allure fashion company done market research by secondary data which is existing data. company
can analysis the customer neds and preference by analysing geographically and demographic. It helps to
create customer base by providing product according to culture base and needs and preference that helps
to increase profitability (Tulung and Ramdani, 2018).
Company can done market research activity which helps to achieve targets like profit target , sales
target. company gather customers needs and preference from the social media which information helps in
production level and design according to customers.
Company also fill the questionnaire so they can analysis the preferences , price and needed goods
customers desire which helps to achieve goals and objective by providing quality goods at the lower cost
(Abdulkadiroğlu and et.al., 2017).

Section Five
Competitor analysis
(based on your market research, analyse the competitors and explain how your business
will compete with them)
Company conduct market research by gathering secondary data , social media and fill the
questionnaire which help to gather important data for sustainable growth of the business. Market research
analysis helps to compete with competitors like lavish Alice etc.
 Allure fashion company can gather data which use get to know about the customers needs and
preferences so company can meet out the customer satisfaction by providing designer clothing to
male and female. it helps to compete with competitors by meeting out the needs.
 Company can get all information from the social media, E-commerce which helps to provide such
product according to their cultural which helps to build image in the market and generate profit
which leads to compete with competitors (Brinckmann and Kim, 2015.).
 Company can understand the life style and status of the customers which helps to determine such
prices that helps to increase sales growth so the can take advantage of compete competitors .
 market research helps to enhance opportunity and reduce treats so thy can take advantage of
competitors and generate profits .

Section Six
Marketing strategy
(describe your marketing strategy, with reference to researched materials. Identify what
the most appropriate strategies are, and why)
Allure fashion ltd company prepare marketing plan for preparing marketing strategy which use to
develop those goods according to customers needs and preferences with serve in the market. marketing
strategy is important policies to achieve goals and objective of the company. Company can easily choose
the target market and provide goods which leads to increase profitability as well as customer base.
company adopt four marketing strategy -
Product - company provide female wear like skirt , top , jeans and short man's wear such as
jeans , shirt , T-shirt etc. they also provide accessories, make up product etc . recently they also think to
provide kids wear and other to expand their business and generate huge profits.
Price- recently company adopt competitive pricing strategy because they want to compete with
competitors. Company provide quality clothing product at the lower cost which leads to compete with
competitors that helps to achieve profitability target and sales target of the company (McKenzie, 2015).
Place - Recently Allure fashion company provide their product at the UK and US but now they
formulate strategy to expand their business by establish new branches at the different area of the country
so they can increase customers and build image in the market. They also provide product on online so
they expand business all over the world (Harrison and et.al., 2016).
Promotion - Allure fashion company adopt social media and E- commerce promotion strategy
because company also provide product by the online platform. In UK they adopt sales promotion activity
which leads to enhancing customer base.

Section Seven
Operations and logistics
7.1 Premises:
Rented workshop in Mumbai
7.2 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Raw material yes New world factory of
UK
£2,000
computers yes second hand OLX.com £1000
Equipment yes new Equipment
store
£800
7.3 Transport:
Retail store - suppliers – customer
Online- consumer order- supplier- delivery
7.4 Legal requirements:
 Company have get online licence to formulate website and open store.
 They have to get licence from registrar to establish the store.

7.5 Insurance requirements:
Nil
7.6 Management and staff:
Computer operator *2
Accountant *1
marketing researcher *1
employees *4
manager*1
7.7 Additional information:

Section Eight
Costs and pricing strategy
Product/service name Clothing store
A Number of units in calculation 1000
B
Product/service components
-
C Total product/service cost 50000
D Cost per unit 50
E Price per unit 100
F Profit margin (£) 7500
G
Profit margin (%)
(Profit / Price x 100 = Profit margin)
50
H Mark up (%)
(Profit / Cost x 100 = Mark Up) 1500

Section Nine
Financial forecasts
9.1 Sales and costs forecast
Month 1 2 3 4 5 6
Sales forecast
A Product or
Service 7500 10000 10500 15000 15000 15000
Costs forecast
C Product or
Service 9400 3900 4733 4900 6400 3900

D Assumptions
(e.g. Seasonal trends)
Changing in seasons doesn't affect to business activity because they identify and understand the market situation according to trends.

9.2 Costs table
Start up
Clothes Shop
April May June July August September One time
Cost
Total Cost
Start Capital 20000 15600 18366 20633 25733 24333
Advertising/ Mk -50 -50 -50 -50 -50 -50 -300
Employee Salaries 0 0 0 0
Rent warehouse -1250 -1250 -1250 -1250 -1250 -1250 -7500
Shipping cost 0 0 0 0 0 0 0 0
Communication/mobile -100 -100 -100 -100 -100 -100 -600
Computer Equipment -1000 -1000
Insurance 0 0 0 0 0 0 0 0
Supplies -5000 -2500 -3333 -3500 -5000 -2500

Equipment -2000 -2000 -2000
Inventory gros 15000 15000 15000 15000 15000 15000
Inventory net left 2500 1667 1500 2000 2500 1000
Sales gros 7500 10000 10500 15000 7500 12000
Sales % 50 66 68 100 50 80
Profit 200% 5000 6666 7000 10000 5000 8000
Cash on Hand 15600 18366 20633 25733 24333 28433

REFERENCES
Abdulkadiroğlu, A. and wt.al., 2017. Research design meets market design: Using centralized assignment
for impact evaluation. Econometrica. 85(5). pp.1373-1432.
Brinckmann, J. and Kim, S. M., 2015. Why we plan: The impact of nascent entrepreneurs' cognitive
characteristics and human capital on business planning. Strategic Entrepreneurship Journal. 9(2).
pp.153-166.
Harrison, M. and et.al., 2016. Market Research in Practice: An Introduction to Gaining Greater Market
Insight. Kogan Page Publishers.
McKenzie, D., 2015. Identifying and spurring high-growth entrepreneurship: experimental evidence from
a business plan competition. The World Bank.
Tulung, J. E. and Ramdani, D., 2018. Independence, Size and Performance of the Board: An Emerging
Market Research.