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Marketing Essentials

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Added on  2023-01-20

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This presentation provides an overview of marketing essentials, including the marketing mix and marketing plan. It discusses the importance of marketing in business growth and development. The presentation also includes case studies of Burberry and Gucci, and their product offerings, promotion strategies, and processes. It concludes with a discussion on marketing objectives, situation analysis, and marketing budget. Improve your understanding of marketing essentials with Desklib's study material and assignments.

Marketing Essentials

   Added on 2023-01-20

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Marketing Essentials
Marketing Essentials_1
Table of Content
• Introduction
• Marketing Mix
• Marketing plan
• Conclusion
• References
Marketing Essentials_2
Introduction
Marketing refers to the process of promoting products and services in order to attract
customer and retain them for long period of time. In other words, it is an essential part
of business through which it grows and develop. Along with this, marketing is a kind
source due to which an organization is able to increase its sales as well as earn high
margin of profits.
Marketing Essentials_3
Marketing Mix
Marketing mix refers to all those factors that can help company to attract and influence
customers to buy product offerings. This includes all those factors which can be
controlled by organisation and play a major role in increasing sales of company.
Marketing mix consist of 7 P's such as product, price, place, promotion, process, people
and physical evidence. It is a tool for developing effective marketing strategies in order
to increase profits of company.
Marketing Essentials_4

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