Business Technology: Importance, Development, and Use of Self-Service Technology

Business Technology

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Importance of the Topic..........................................................................................................................3
Development of Topic.............................................................................................................................4
Description of technology and its use......................................................................................................4
Technological platforms and software used.............................................................................................5
Type of businesses and organizations that use the technology.................................................................5
How is it used as business tool and is this effective.................................................................................6
Relationship between digital technologies and both old and newly emerging theories on business and
management structures and practices.......................................................................................................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9
Appendix..................................................................................................................................................10

INTRODUCTION
Business Technology can be defined as the applications of science, data, engineering as
well as information for different business purposes like achieving goals and objectives.
Advancements in technology have changed how companies carry out their business operations
and interact with their customers (Andersson and et. al., 2016). In simple words, business
technology comprises of all the technologies that help organizations carry out their functions in
an effective way. The report is based on the technology of self service that is usually used while
making buying a particular product or service. It explains the importance of self service, its
development as well as how is it used. Apart from this, the different technological platforms and
software that are used and the type of businesses that use this is also described.
MAIN BODY
Importance of the Topic
Self-service technology helps a customer to directly access to the answers they are
looking for. Through this a business unit able to meet need, requirement of expectations of
customers in perfect manner as well as it will also help in gaining competitive advantage at the
marketplace by lowering cost of customer support system. There are several benefits which can
be gain by a customer through self-service technology, from which some are mentioned below -
 Minimize overhead costs – It is one of the main benefits which are gain by companies
through implementing self-service at the workplace as they didn’t need to hire many
cashiers as customer can do self-checkout. In this firm only need someone who will
monitor the self-service activities in order to avoid mistakes and errors.
 Satisfy customer demand – By offering self-services system customer able to get
products and services according to their need, demand and preferences (Anzoategui and
et. al., 2019). By this customer get perfect product according to their requirement because
through self-service system they can customize their products accordingly.
 Reduce waiting time – For retail store waiting in line leave a negative impact as well as
it also reduces customers base. But through implementing self-service system, company
able to provide options for customers who are in hurry that they can do checkout without
waiting in line for long time.