Positive and Negative Impact of Macro Environment on Business Operations

BUSINESS AND BUSINESS
ENVIRONMENT

LO3
P4 Positive and negative impact of macro environment
on business operations of the organisation
 The macro environmental factors have a high level of business operations that are been
taken within the organisation.
 The positive and negative impact laid by the macro environment on Direct health
foundation are:

Political:
 Positive: A supportive and helping political factors will lead to rise in operational and
functional rise in the overall operations of the organisation. This will help in setting up
of the business operations in most effective way.
 Negative: Any political restriction or barrier will lead to the failure of business
operations that are been carried out at the organisation in much suitable way. This will
lead to rise in the differences and setting up of adverse operational conditions for the
business.

Economic:
 Positive: the good economic condition like high rate of GDP and low inflation rate or
support to FDI will help in carrying out of suitable business operations leading to the
increase in revenue generation by Direct health foundation.
 Negative: A non stable and slow economic growth organisation will lead to failing of
the organizational structure of the selected organisation. This can also cause the
organisation to lose their customer base.