Business & the Business Environment

BUSINESS ENVIRONMENT

Positive and negative impact of macro
environment over business
PESTLE analysis is a framework used by the marketers to analyse and monitor the macro environmental factors
and its impact on the business environment (Umar Farooq PESTLE analysis).
 Political
 Economical
 Social
 Technological
 Legal
 Environmental

Internal and external analysis of the organisation
 SWOT analysis is designed to facilitate a realistic, data- driven look at the strengths and weaknesses of an
organization. It is a technique for assessing the performance, competition, risk and potential of the business (Tesco
SWOT Analysis. 2018). The SWOT analysis of TESCO is as follows:
Strengths: These are the factors in which the organization excels and these factors separate its from its competitors.
Weaknesses: it is a factor which stops the organization in performing to its best level
Opportunities: These are the favorable external forces that gives an organization a competitive advantage
Threats: It refers to those factors which have the potential to harm an organization