Business to Business Marketing Case study: Managing the Customer Relationship
VerifiedAI Summary
Business to Business Marketing Case study: 3 1.0 Introduction 3 2.0 Importance of managing the customer relationship 4 Requirements for successful implementation of projects 5 3.0 Utilising employees’ time efficiently 8 Differentiation and identification of the worthy client 10 4.0 Conclusion 12 Teaching Notes 13 1.0 Relationship portfolio 13 2.0 Unprofitable customers and whale curves 15 References: 17 Case study: 1.0 Introduction The relationship between business and clients or customers is considered as one of the most imperative factors in determining the future prospect of the business. Hence
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