Business to Business Marketing TABLE OF CONTENTS
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Business to Business Marketing TABLE OF CONTENTS INTRODUCTION 1 Analysing African market 1 Marketing Strategy of MAC cosmetics 4 CONCLUSION 7 REFERENCES 9 INTRODUCTION Marketing is considered to be a vital goal of every organization for scrutinizing its future objectives. Business to business marketing which is also known as B2B marketing is a critical activity in which a particular firm approaches another company with a specific purpose of selling its own goods and services to them (Armstrong and et.al., 2014).