Business Venture in Australia Assignment

Entrepreneur: Katie Page 1
ENTREPRENEUR: KATIE PAGE
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Entrepreneur: Katie Page 2
Introduction
This essay focuses on analyzing Katie Page as the current entrepreneur and her business
venture in Australia. The entrepreneur remains to be an individual that is responsible for
commencing trade or has offered assistance in the advancement of the presented business
operations (Njiru 2020, p. 1). Katie Page is known to be chief executive of Harvey Norman
Company, which is the large branch store she established with her spouse, Harvey Gerry, within
1982. The company has remained to be amongst the top sellers in Australia. Page Katie is
wealthiest female administrator in Australia. Besides, in most cases, Katie Page might fail to get
the credit of founding her business. Still, Page has remained as dependable individual for
enhancement of activity of Harvey Norman. Precisely from start of her profession with Harvey
Norman, she has remained capable of helping in identifying the appropriate platform for the
progress of the business and has been triumphant in doing different activities (Knigh 2020, p.2).
This research focuses on analyzing Katie Page by examining her characteristics, her background,
factors that influence her entrepreneurial achievements, and recommendations for her future
progress.
Background of Katie Page as entrepreneur
She is an Australian business executive as well as the Chief managerial representative of
the retail corporation known as Harvey Norman. Page Katie was born in city of Queensland,
Australia, in 1956. In 1973, Page got degree from High School of Brisbane State, and from the
time of her graduation, she has always been the surveyor and courageous with her wellbeing. At
the age of twenty-one, Katie Page migrated to Sydney, where she was involved in the exercise of
getting funds for kids with the condition of autism (Couriermail.com.au. 2020, p.2). While in

Entrepreneur: Katie Page 3
Sydney, she met Harvey Gerry, who was among of the adjudicators of the board. Six years later,
she was given a job opportunity at recent Harvey Norman Company by Gerry Harvey. Katie was
assigned duties of marketing together with sales the branch alongside promotion of the company
before they afterward became a pair with Gerry Harvey.
Katie Page has stayed in the company as she has focus in operating as the subordinate at
Harvey Norman from 1983. She became the Chief Manager responsible for two hundred chain
stores within Australian markets while she was also accountable for eighty-six stores established
in different foreign nations (Knight 2020, p.1). She rose in her positions after proved
performance within the company. Besides, Katie Page has remained to be referred to as the
brains behind achievement of sell stores within the primary media discussions. Although she
never developed her trade brand or the fresh endeavor she has been accountable for general
overall advancement of the trade of this brand (Njiru 2020, p.1). Therefore, Katie Page is the
entrepreneur within her terms of operations. Besides, she is categorized as being an aggressive
lady advertiser because of her potential to keep her concentration on the process of project
marketing persistently.
Traits of Katie Page as Entrepreneur
Katie Page possesses the firm opinion that has assisted her in attaining her spot where she
feels rights to in operations within Australia and other foreign markets. Katie has appropriate
leadership abilities that have created her ready to operate with about two hundred supplies of
Harvey Norman. It was through the management of Page Katie that Harvey Norman progressed
hooked to New Zealand within 1996 (Njiru 2020, p.1). Additional to all these traits, the company
was able to enter the online retail marketplace in its operations by 2014. Additionally, some