Entrepreneurship: Journey of Australian Entrepreneur Katie Page

Running head: ENTREPRENEURSHIP
ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note

1ENTREPRENEURSHIP
Executive Summary
Entrepreneurship is a procedure whereby a business oriented individual formulates a new idea
and converts it into a living dream. Entrepreneurs are considered to be a crucial aspect of the
society whose involvement can greatly contribute to the welfare of the firm. The report presents
the concept of entrepreneurship and discusses the various aspects associated with it by taking an
example of an Australian entrepreneur named Katie Page of the company Harvey Norman. The
brief personal approach of the entrepreneur has been discussed followed by the entrepreneurial
skills. Moreover, the process of entrepreneurship as adopted and their importance to the society
has also been stated. However the entrepreneurs face various barriers and those have been
analyzed as well.

2ENTREPRENEURSHIP
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
About the entrepreneur....................................................................................................................3
Personality and personal approach of the selected entrepreneur.....................................................5
Business products and markets of the selected entrepreneur...........................................................5
Process of entrepreneurship.............................................................................................................6
Importance of the entrepreneurs to the society................................................................................7
Challenges faced by entrepreneurs..................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

3ENTREPRENEURSHIP
Introduction
Entrepreneurship can be described as a procedure whereby an entrepreneur tends to take
a journey whereby he endeavors to convert a problem in hand to an opportunity. The person who
undertakes this endeavor is known as an entrepreneur and can thereby be described as a being
who aims to engage in various effective practices in order to solve a gap which is present in the
different organizational procedures and aims to convert these gaps into an opportunity or a
business idea.
In the given report, the journey of one such entrepreneur will be examined. The
entrepreneur chosen for the given report is Katie Page. She is one of the best female
entrepreneurs in the globe and presently is the CEO of Harvey Norman (Cew.org.au, 2018). The
entrepreneur changed the way in which the consumers deal with online shopping with respect to
the electronic products. The report will be following a structured format whereby the journey of
Katie Page will be analyzed followed by the identification of her personality traits and personal
perspective. This will be then followed by the identification of the process as adopted by the
company and the contribution of entrepreneurs to the society at large.
Discussion
About the entrepreneur
Katie Page is the Chief executive officer of the company Harvey Norman which is a large
departmental store and was established jointly by her husband Gerry Harvey and Katie herself.
The company was established in the area 1982 and currently as of 2017, there are over 250
Harvey Norman stores across the globe in various countries like Ireland, Singapore and others.
The company is listed under the Australian Stock Exchange and is taken to be one of the top 200