Business Process: Identification, Mapping, and Analysis

Business Process

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identification & Justification...........................................................................................................3
1. Overview of the organization...................................................................................................3
2. Identification of mission, strategy and target market...............................................................3
Processing Mapping .......................................................................................................................4
1. Identification & Justification of two business process which contributed to the operations of
the organizations..........................................................................................................................4
2. Draw two flowcharts for the above mention business process................................................5
3. Draw relationship map and cross cultural map which discuss above......................................6
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Business process is the collection of activities which help the organization to deliver the
products & services to the customers. It include the various task which completed in order to
fulfil the organizational goals & objectives (Kasemsap, 2020). Main aim of this assessment is to
make students aware about the business process and how they linked with each other. It will
further helps in making strategy to achieve business objectives or mission. Best Travel Group
(BTG) is selected for the better understating of this concepts.
MAIN BODY
Identification & Justification
1. Overview of the organization
Best Travel Group (BTG) is award winning company in the travel industry and it was
founded in 2005 as a travel promotion company and initially they have only 10 staff members.
But now turnover of the company is around $ 100 million annually with more than 200 staff. In
addition, BTG have two another business arms and it was possible due to innovative nature of
the company. Flexibility of the company helps in providing success as well as market growth.
BTG company grow due to its effective recruitment & induction process because they recruit
those people who are organizationally fit and maximise the retention as well. Company perform
well in the market due to its effective HR functions such as recruitment, selection, training &
development, bonus & rewards etc.
2. Identification of mission, strategy and target market
Mission, strategy and target market of Best Travel Group (BTG) is mention below and
how it is beneficial for the company to achieve its business goals & objectives.
Mission: “ Trailblaze the future of leisure travel ” It includes the three different
businesses that is alternative way of generating revenue for the company with the help of its
national or international tourism partners. Such as tour operators, resort or airlines.
Strategy: Best Travel Group follow growth strategy to support the innovation and it
make them able to achieve their mission and business objectives (Kumar, 2018). Due to
undergoing growth company recently sold their 49 % shares to global travel company. In
addition, trailblazing mindset does not seem to down recruitment & selection process of BTG.