Contemporary Developments in Business and Management

BUSINESS:
CONTEMPORARY
DEVELOPMENTS IN
BUSINESS AND
MANAGEMENT

EXECUTIVE SUMMARY
In the report two tasks are covered in which first task is about overview and division about
primary external influences in relevance with chosen firm; Royal Mail which is postal services in
UK. It is affected by many external factors such political, economic, social, technological,
environmental and legal. Business and level of competition is rising at rapid level. Further in Task 2
how decision making of Royal Mail is affected and has impact on business and its activities.
Moreover, by considering customer relationship management as theme in postal /services industry
has been discussed.

Table of Contents
INTRODUCTION................................................................................................................................5
TASK 1.................................................................................................................................................5
Explain the external factors influencing organisation business.......................................................5
TASK 2 ................................................................................................................................................7
1. Examine the chosen theme in relevance with organisation and its impact on policies &
decision making accordance with chosen industry sector...............................................................7
2. Identify the effectiveness of enterprise response ........................................................................8
3. Discuss improvement areas in the response of organisation.......................................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
Books&Journal:.............................................................................................................................12

INTRODUCTION
In organisation, development of business is important so that firm is able to survive in
market. Without development, it is not possible for entity to grow its function, operations and
activities. Thus, entities use strategies and tactics to develop their business at rapid level. Due to
changing demand as well as need of people in market development of business has increased at
broader scale. Royal Mail, which is postal and courier service headquartered in UK. It has ample
numbers of subsidiaries such as GLS, e-courier, N.D.C etc. Firm provides its services at wider level
and adopting new tactics for their development. It is operated under British government and now
has been converted into privatisation. It also uses e-business for its product & services to access
international market easier. Due to its older establishment of brand, it is well known firm in UK.
This report includes primarily external influences, theme like customer relationship management,
influence on decision making and policies, response of enterprise and areas of improvement.
TASK 1
Explain the external factors influencing organisation business
Industry sector- Postal/courier service
Market is dynamic and changeable which makes difficult for enterprise to survive in market
and run business smoothly. Organisation is affected by entity at wider level. Thus, to determine and
analyse these external factors, entities use PESTEL (La Rocca, 2019). It is a framework used by
many corporations to examine the elements which influence the business activities. It is time
consuming process but effective and is mostly used corporate world. In context to Royal Mail,
market & research team of firm also uses PESTEL appropriately which has been discussed below-
Political Factor- These are those factors which comprises of environmental law, labour law,
trade restrictions etc. In this, involvement of government depends upon the situation and events. In
relation with Royal Mail, they provide service like parcels, letters, shipping for business etc. and
these are affected by such factors at both national and international level. For example- Royal Mail
is situated in UK and businesses that run under EU region of country are affected by other countries
political environment such as Istanbul has stopped the services of Royal Mail for some period of
time due to COVID19. Hence, such type of political situations acts as hurdle/obstacle in function &
operation of business (Amankwah-Amoah, 2019).