Contemporary Developments in Business and Management

Contemporary Developments in Business and Management
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Table of Contents
Introduction......................................................................................................................................4
TASK 1............................................................................................................................................5
External influences and their importance in organisation...........................................................5
TASK 2..........................................................................................................................................12
Corporate social responsibility and Sustainability....................................................................12
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
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Executive Summary
In the present time, all enterprises give core attention to their business environment and its
factors because without considering them no company can reach to their desired position and
also cannot attain their predetermined goals and objectives. To survive in the competitive market
place business enterprise has to fulfill each and every need of their target customers. For better
success and growth, the company should consider each and every component of business
environment so that it can make long-term strategies and policies. In this report, huge description
has been given on internal and external environment of Royal Mail which is UK based company
and provides courier and postal services worldwide.
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Introduction
Organisational development is that business concept which helps the company in enhancing its
current efficiency and effectiveness. In the present time, all companies are facing various
problematic issues because of changing competitive environment. Continuous modifications in
environmental factors can influence negative as well as positive impact on the organisation and
its daily activities. Apart from this, for analysing the strategic position of business enterprise it is
highly important for managers to determine all those elements which influence organisational
policies and its decision-making process. There two parts of business environment which are an
internal and external environment. Organisations can control internal factors of the environment
but cannot control or manage external factors. In simple words, the business enterprise can
influence on micro environmental factors but not macro environmental factors. This project
report is focused on Courier company namely Royal Mail which is located in United Kingdom.
In this report, various macro environmental factors have been described which can influence
impact on organisational development. Along with this importance of all, each and every
external factor has been evaluated. Moreover, the relation between corporate social
responsibilities and Royal mail has been determined. At last, Impact of CSR activities on
organisational policies and decision-making process has been analysed.
(Source: Socialbakers, 2017).
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