Pestle and SWOT Analysis of Facebook

Business and environment

Table of content
• Introduction
• Pestle Analysis of Facebook
• Swot Analysis of Facebook
• Relationship between strength and weakness with macro factors
• Conclusion
• References

Introduction
• Swot analysis is used to find out the strength,weakness,opportunity and threat
of the company. It is done to analyze the internal and external factor of the
company.
• Pestle analysis is used to analyze the external factors of the environment.
These external factors affect the working of the organization.
• Present study will be based on the Facebook company it is an American online
social media networking company founded by Mark Zuckerberg on 4
February,2004.

P4 Pestle Analysis of Facebook
• Pestle analysis refers to the external analysing of the
problems of the company. Pestle stands for
political,economic,social,technological,environmental
and legal factors which effects the functioning of the
company.
• Facebook abeing the very popular social sites have a
brand image of its own but there are some external
factors which effects the company in many
ways ,though there are many negative effects but also
have positive effects too