Principles and Purpose of HR Director in Communication Strategy

BUSINESS
COMMUNICATION
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysis of principles and purpose HR director would need to consider in a
communication strategy...............................................................................................................3
1.2 General characteristics that participants at meetings must have to be good listeners and
good speakers...............................................................................................................................4
TASK 2............................................................................................................................................6
2.1 Evaluation of own strengths and weaknesses in terms of communicating, both orally and in
writing..........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2

INTRODUCTION
Business communication is a term for sharing of information within and outside an
organisation. It is essential for managing a company to ensure healthy flow of information from
managers to employees and vice versa (Cardon, 2014). Effective way of communication within
the company ensures its success in the market. The below assignment is based on 45 Park Lane,
one of the finest hotels situated in London, United Kingdom. It covers the principles and
purposes of HR director in implementing communication strategies within the firm,
characteristics of good communicators and evaluation of own strengths and weaknesses in terms
of communication.
TASK 1
1.1 Analysis of principles and purpose HR director would need to consider in a communication
strategy
It is very important for an organization to establish effective communication within the
company. In hospitality, effective communication plays a prominent role in the quest of a
company to achieve success (Bargiela-Chiappini and Nickerson, 2014). As per the scenario, the
firm is being inefficient due to ineffective communication within the company. There is a serious
need to implement a stronger communication strategy in order to improve customer experience
and enhance the effectiveness of the firm. In communication strategy, the principles and
purposes of HR director are as follows:
Principles of HR Director:
There are certain principles that must be followed by HR Director of 45 Park Lane which are
mentioned below:
 Clarity: The staff members and employees of 45 Park Lane are multinational. With such
diverse workforce, it is necessary to establish communication which could give them
clear idea of their roles and responsibilities. The focus of the communicator must be on
providing precise information that could easily be understood by the employees.
 Consistency and Adequacy: HR Director of the firm must follow adequacy and
consistency while communicating with employees. Incomplete and inadequate
3