Business Plan for The Cuisine Restaurant in London

Business Plan

EXECUTIVE SUMMARY
The report discuss about all the factors which needs to get undertakes before making it
start. The business is about opening a restaurant in London at Brick lane. The location is very
much perfect for restaurant as it is located at the mid of the city so any person living at any
corner of the city can approach there. The restaurant comes with a new and innovative idea by
organizing some or other events everyday at the restaurant such as musical night, jazz, karokie,
band night and much more. The restaurant also offers fine quality food and drinks including veg
and non veg, and mock tails and cocktails respectively. There are various sources available with
the owner to raise funds or financing funds, some of these may include personal financing, Angel
investors, bank loans and so on.

Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................6
Business Details...............................................................................................................................6
LOCATION.....................................................................................................................................7
MARKET/ INDUSTRY Analysis...................................................................................................7
PRODUCT/ SERVICE DESCRIPTION.........................................................................................9
The product and the service which is offered by The Cuisine restaurant are as follows:...............9
USP and COMPETITOR ANALYSIS............................................................................................9
Operation plan...............................................................................................................................11
Risk and contingency plan.............................................................................................................11
SALES AND MARKETING STRATEGY...................................................................................13
FINANCE AND FUNDING PLAN..............................................................................................14
MANAGEMENT TEAM..............................................................................................................15
CONCLUSION..............................................................................................................................15

INTRODUCTION
Every business needs a full proof plan to get it started. Business before get started needs a
lot of planning and resources. Planning may include the idea of the business, the innovative USP
which helps it in making it different from other companies, area in which the person is planning
to open his work and the so forth. Resources may include the finances, human planning, raw
materials needs and much more. Starting a business is not a cup of tea for everyone. Only few
have the courage to take the associated risk. For reference purpose this report has make a
business plan of a very new business. The plot for the business is of opening a restaurant. The
restaurant name would be “The Cuisine”, it serves very kind of meal and generally best for
evening as the restaurant will serve the dinner with candle night theme (Blackburn, Hart and
Wainwright, 2013). For executing this ides for restaurant this report has the entire major business
plan which is necessary in its continuation. This report discuss about the entire relatable topic
which is necessary for a business to plan. The topic may include business details, location,
market or industry analysis, product description, USP, competitive analysis, operations plan, risk
and contingency plans, sales and marketing strategy, finance and funding plan. The report also
includes the major management skills and knowledge which is necessary by the business owner
to run a business. Therefore, this whole reports surrounds upon the planning of how the
operations and activities of restaurant will take place, what will be the marketing and financial
method used and many more.
Business Details
The business plan is about opening of a restaurant name “The Cuisine”. As the restaurant
is very much new, various marketing and promotional activities are needed to educate the
customers about it. The business has a set menu for breakfast with the timing of 6:00am –
11:00am. In this the restaurant provides with the basic meal for breakfast which will be fixed by
the restaurant. After that all the meals would be on the basis of order given by the customers. The
restaurant has try its best to cover all sorts of food items in its menu. For evenings the restaurant
has come up with an idea of day wise events (Chan and Park, 2015). For example at Monday the
restaurant will organize a jaz event, on Tuesday it will organize any other musical event, at some
day in a week it will held karokie event and the so on. This idea is very much new to the people
and their evening would be entertained by this. The restaurant food will be of fine quality but
little pricey. As the restaurant is setting up the city of London where the people living is earning
above average and leading a lavish lifestyle can easily afford the prices. The prices set for menu
is high but according to the affordability of people living there. The theme for the restaurant
would be totally Persian which would promote the culture for London. No hard drinks will get
provided into the restaurant because the motive is not to convert it into a disc or bar. Soft and
light drinks like wine and beer will be available for the customers. The wine provided would be
of various ranges according to the mood and budget of customers.