This report provides a comprehensive analysis of the business strategies employed by Uber Technologies. It examines the impact of macro environment factors, such as political, economic, social, technological, environmental, and legal influences. The report also evaluates the internal environment and capabilities of Uber using frameworks like McKinsey's 7S model and VIRO analysis. Additionally, it applies Porter's Five Forces model to assess the competitive forces in the market sector. The report concludes with strategic planning recommendations for Uber Technologies.