Analysis of Business Strategies for Uber Technologies

Business Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
P1. Applying appropriate framework to analyse the impact and influence of macro
environment on given competition. ............................................................................................1
Task 2...............................................................................................................................................3
P2. Analyse the internal environment and capabilities of given organisation by using
appropriate framework................................................................................................................3
Task 3...............................................................................................................................................7
P3. Applying Porter Five Forces Model evaluate the competitive forces of given market
sectorfor organisation..................................................................................................................7
Task 4...............................................................................................................................................9
P4. Applying range of theories, concept and models that interpret and devise strategical
planning of organisation. ............................................................................................................9
CONCLUSION..............................................................................................................................11
REFERNCES.................................................................................................................................12
.......................................................................................................................................................14

INTRODUCTION
Business is form of organisation entity which helps to engaged in commercial, industrial
or professional aspect activities. It can be identified as profit or non profit organisational where
they operate to fulfil their mission or objectives. An individual who organised to prepare
activities of individual for manufacturing goods and services as well as distribution perspective
to maximisation profit (Adámek and et. al., 2017). A business strategies helps to scrutinize
information and solutions which provide positive impact towards business related growth.
In this report the organisation is taken Uber Technologies which offers vehicles,
transportation, food delivery along with courier service. The company is situated in San
Francisco and was founded March, 2009 has operation in over 900 above metro cities
worldwide. In United states Uber company having 67% of market share for riding sharing and a
24% market share for food delivery (Antamoshkina and Zinina, 2019). As per report has
covering macro environment impact to analyse for organisation perspective, it helps to analyse
internal environment capabilities as per given organisation. To apply Porter Five forces model
that evaluate competitive forces in given market sector. Different theories or model interpret and
devise strategic planning.
MAIN BODY.
Task 1.
P1. Applying appropriate framework to analyse the impact and influence of macro environment
on given competition.
The term macro environment is also known as business environment that across all
market as well as industries where it undertakes to procure external forces by evaluating
information of business related activities. It is having method as Pestle Analysis in which
individual can mapped to scanning relevant component of strategic management. For Uber
Technologies, Pestle analyse can support to use through their manager at the time of establishing
business in foreign country.
Pestle Analysis.
1